Campaigns Archives | World Branding Forum

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WWE stars, Charlotte Flair, Ronda Rousey, and Becky Lynch will main event WrestleMania 35 in front of a capacity crowd at MetLife Stadium. WrestleMania will...

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Hennes and Mauritz Drives Careers with P.O.P.

Thomas Ng

March 25, 2019March 25, 2019

Hennes and Mauritz has revived its Place of Possible push to welcome job seekers to explore career opportunities with the brand. Hennes and Mauritz has...

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Campaigns Featured News Videos

Beef Loving Texans Steps Up to the Flavour Plate

Deborah Joy Peter

March 22, 2019March 23, 2019

Beef Loving Texans has launched an advertising campaign celebrating Texan heritage and a rich food and people culture around good eats. Beef Loving Texans has...

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Campaigns Featured News Videos

Belairdirect Drives Brand with Refocused Strategy

Deborah Joy Peter

March 20, 2019March 22, 2019

Belairdirect has updated its marketing strategy and is using cinematic storytelling to relay its elevated consumer focus through a campaign. Belairdirect, the Canadian car and...

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Campaigns Featured News Videos

Y7 Studio Unveils We Are a Tribe Called Sweat

Deborah Joy Peter

March 19, 2019March 22, 2019

Y7 Studio rolls out first brand campaign to reveal its new anthem and announce the expansion of its movement across the United States. Yoga studio...

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Campaigns Featured News

Maidenform Debuts Magic Slimming Collection

Deborah Joy Peter

March 18, 2019March 19, 2019

Maidenform has rolled out its Magic Slimming collection, for which it collaborated with The Lycra Company for its FitSense technology. Maidenform, the shapewear portfolio under...

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Campaigns Featured News Videos

Febreze Grooves to the Tune of Fans with Album

Deborah Joy Peter

March 15, 2019March 19, 2019

In response to requests from fans, Febreze has debuted a music album featuring eight tracks as a next step to its radio song ads since...

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Campaigns Featured News Videos

Sunsweet Drives #ToFeelGood on Social Media

Olivia Pearce

March 14, 2019March 14, 2019

Celebrating its consumers and promoting good health, Sunsweet has developed a social media campaign to drive its #ToFeelGood message. Sunsweet has launched a brand push...

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Campaigns Featured News

Norwegian Cruise Line Brings Joy to Teachers

Thomas Ng

March 12, 2019March 13, 2019

Norwegian Cruise Line is marking the premiere of its fifteenth ship, Norwegian Joy, and celebrating travel and education with teachers. Norwegian Cruise Line has unveiled...

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Campaigns Featured News

Hanes Celebrates 30 Years of Michael Jordan

Joshua Hughes

March 11, 2019March 12, 2019

Hanes and Michael Jordan celebrate their thirty-year partnership with a trading card promotion to commemorate the milestone anniversary. Hanes has launched a consumer campaign to...

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Campaigns Featured News Videos

Pomellato Hits Home with Human Gems

Deborah Joy Peter

March 8, 2019March 11, 2019

Pomellato has added to its Sisterhood Initiative through collaborations featuring Jane Fonda and a major cast of male and female influencers. Premium jewellery-maker, Pomellato has joined...

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Campaigns Featured News Videos

Elizabeth Arden Gets its March On in Pink Punch

Deborah Joy Peter

March 7, 2019March 8, 2019

Elizabeth Arden has announced the 2019 installation of its March On initiative, which features Reese Witherspoon in the new Pink Punch. Elizabeth Arden has launched...