Campaigns Archives | World Branding Forum

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As PERIOD gears up for the first-ever National Period Day on 19 October, the organisation shared a new public service announcement on its social channels...

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Campaigns Featured News

Poo-Pourri and Jonathan Van Ness team up in first celeb campaign

Olivia Pearce

October 15, 2019

Poo-Pourri and Johnathan Van Ness work together to de-stigmatize the poo Today, Poo-Pourri, a self-proclaimed poop-positive brand taking the stink out of the thing everyone...

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Campaigns Featured News

McDonald’s highlights children charity programme in latest campaign

Nathaniel Mark

October 11, 2019October 25, 2019

Ronald McDonald House Charities campaign says thank you to customers who have supported them over 30 years Leo Burnett London and McDonald’s – a five-time...

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Campaigns Featured News

Bacardi Rum upcycles plastic into first-ever straw vinyl records

Olivia Pearce

October 11, 2019October 11, 2019

Bacardi Rum turns plastic straws into music records pressed with Major Lazer and Anitta's summer anthem, "Make It Hot" Bacardi Rum has partnered with Lonely...

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Campaigns Featured News

Topshop x CALM campaign promotes World Mental Health Day

Nathaniel Mark

October 10, 2019

Topshop Topman CALM campaign includes new clothing care label designed to promote mental wellbeing Creative agency Havas London has partnered with the Campaign Against Living...

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Campaigns Featured News

Marmite turns haters into lovers with mind control campaign

Olivia Pearce

October 10, 2019

Marmite Mind Control: You don't hate it, you love it Marmite, a maker of a popular savoury breakfast spread, has launched an unconventional campaign, devised...

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Campaigns Featured News Technology

Lexus Can You See with Your Ears campaign is exhilarating

Thomas Ng

October 9, 2019

Lexus campaign is designed to celebrate, provoke and satisfy curiosity Can you see with your ears? What emotion fits in the palm of your hand?...

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Campaigns Featured News

NIVEA ‘Rethink Soft’ campaign challenges perceptions of Soft and celebrates it

Olivia Pearce

October 9, 2019

NIVEA partners with Kindness.org and donates to help inspire America’s youth to embrace soft Being soft has gained a bad reputation in today's society and...

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Advertising Branding Campaigns Featured News

Churchill gets a CGI makeover

Olivia Pearce

October 7, 2019October 8, 2019

Churchill have replaced the nodding Churchill mascot in their latest campaign for a CGI version. The insurance company, whose nodding dog was reminiscent of Winston...

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Campaigns Featured News

Purina and RedRover challenge pet lovers to take the lead for domestic violence survivors with pets

Nathaniel Mark

October 3, 2019October 3, 2019

Purina taps Emmy award-winning journalist and pet enthusiast, Maria Menounos, for social media campaign to raise awareness of resource gap for domestic abuse survivors Purina,...

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Campaigns Featured News

AXA launches ‘Sharing Makes Us Stronger’ campaign with Fallon London

Olivia Pearce

October 3, 2019

AXA integrated campaign highlights the importance of sharing in a bid to help build mental resilience Creative agency Fallon London has teamed up with AXA...