Campaigns Archives | World Branding Forum

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The Coca-Cola Company and Global Citizen partner to drive action, empowerment, and education The Coca-Cola Company is partnering with Global Citizen in 2021 to drive...

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Campaigns Featured News

Postmates partners Lil Nas X to grant wishes around the world

Joshua Hughes

December 8, 2020December 8, 2020

Postmates' Holiday Campaign on Twitter is Back On December 7 Through 10 December Featuring Santa Nas X Postmates' fourth annual #BetterThanSanta is here and in the...

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Campaigns Featured News

LEGO Group announces new carbon emission reduction goal

Olivia Pearce

December 7, 2020

The LEGO Group commits to a new carbon emission reduction target in line with the Paris Agreement’s most ambitious 1.5°C trajectory The LEGO Group has...

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Campaigns Featured News

Samsonite launches “Travel is a Gift” Holiday campaign

Olivia Pearce

December 4, 2020

Samsonite's global campaign features real people and experiences which celebrates the love of travel Samsonite, the world's largest travel luggage company, is reminding us that...

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Campaigns Featured News

Dole Packaged Foods launches heartfelt #UnstuffedBears initiative

Olivia Pearce

December 3, 2020

With 1 in 4 children in America expected to go hungry this holiday season, Dole continues to activate on "The Dole Promise" with a childhood...

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Campaigns Featured News

AB InBev’s Pony Malta Launches #AdoptABreak Initiative

Eliza Jane

December 3, 2020June 13, 2023

The ABInBev brand teamed up MullenLowe SSP3 and four leading dog adoption shelters in Colombia to ask people to bring a furry friend into the...

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Advertising Campaigns Featured News

Toys ‘R’ Us gives Santa a break in its latest Holiday campaign

Olivia Pearce

December 3, 2020

Toy ‘R’ Us offers its new online store and shipping system as a solution as reliable as Santa Claus himself in spot from LOLA MullenLowe...

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Campaigns Featured News

Prada launches its 2020 Holiday campaign, “A Stranger Calls”

Olivia Pearce

December 2, 2020

The Holiday campaign reconnects with early Prada moments pioneering the aesthetics of cinematic drama A cinematic context, a language of film, a mystery to be...

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Campaigns Featured Marketing News

AB InBev unveils an angel in the details of its latest brew, Victoria

Joshua Hughes

December 2, 2020June 13, 2023

ABInBev honours its Belgian roots by featuring St. Michael, patron saint of Brussels, whose statues are seen all around the city and the famed Grand...

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Campaigns Featured News

Apple donates PPE gears to Zambia to fight against Covid-19 and HIV

Thomas Ng

December 2, 2020

As COVID-19 spread across the world, Apple has redirected RED proceeds toward the Response Mechanism and will continue to do so until 30 June 2021...

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Campaigns Featured News

Mercedes-Benz reflects on its five-year “She’s Mercedes” initiative

Olivia Pearce

December 1, 2020

Mercedes-Benz creates new opportunities for the She's Mercedes community to find inspiration even in times of increased digital encounters Whether a renowned financial entrepreneur, race...

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Branding Campaigns Featured News

IKEA to inspire more healthy and sustainable food choices

Olivia Pearce

November 30, 2020

IKEA takes the next step towards making healthy and sustainable food more affordable and desirable to many people As one of the world’s largest food...