Campaigns Archives | World Branding Forum

Read Time:2 Minute, 17 Second

The campaign encourages drinkers to add the Jim Beam Highball to their repertoire and order one when they're looking for a light and refreshing option...

Read Time:2 Minute, 10 Second

Campaigns Featured News

Coors Light launches its latest campaign supporting “The Iceman”

Eliza Jane

January 7, 2021

Coors Light is immortalising the Latino football legend on limited-edition cans and rallying fans' support Tom "The Iceman" Flores is a four-time pro-football champion and...

Read Time:3 Minute, 15 Second

Campaigns Featured News

Always teams up with Olympic Gymnast to support girls in sports

Olivia Pearce

January 6, 2021

Always shares practical advice on ways parents and coaches can support girls to keep playing, along with some special tips straight from Laurie to girls...

Read Time:3 Minute, 50 Second

Campaigns Featured News

IKEA launches ‘Fortune Favours the Frugal’ sustainability campaign

Olivia Pearce

January 5, 2021January 5, 2021

IKEA hopes to reposition the notion of ‘frugal’, highlighting the benefits of being thrifty and sustainable instead, for both people and the planet alike IKEA...

Read Time:1 Minute, 52 Second

Campaigns Featured News

Pepsi champions Black-owned restaurants in latest campaign

Joshua Hughes

January 5, 2021January 5, 2021

Pepsi's consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants Recognising the diverse range of delicious food, rich...

Read Time:2 Minute, 18 Second

Campaigns Featured Marketing News

Toyota celebrates life’s spontaneous moments in latest campaign

Olivia Pearce

January 5, 2021January 5, 2021

Toyota's "The Sienna Life" campaign encourages viewers to discover a new appreciation for life's special moments, large or small The adventurous life awaits! "The Sienna...

Read Time:1 Minute, 36 Second

Advertising Campaigns Featured News

Budget Direct unveils its latest ad campaign with 303 MullenLowe Sydney

Joshua Hughes

January 4, 2021

Budget Direct's latest "Insurance Solved" campaign wreaks havoc upon unsuspecting folk and sees two giant monsters hurling a mangled wreak of a car onto a...

Read Time:2 Minute, 6 Second

Advertising Campaigns Featured News

Mercari gives new life to unused things with the Beatles’ “Hello, Goodbye”

Joshua Hughes

January 4, 2021

Beatles song "Hello Goodbye" leads ad campaign for selling app Mercari, showcasing the beauty of passing items forward Mercari, the popular online marketplace that connects...

Read Time:2 Minute, 15 Second

Campaigns Featured News

Mtn Dew partners Burton Snowboards to promote a sustainable future

Olivia Pearce

January 4, 2021

Mtn Dew supports Protect Our Winters with a donation on behalf of pro snowboarder Danny Davis Mtn Dew and Burton Snowboards unite to announce, One...

Read Time:1 Minute, 7 Second

Campaigns Featured News Technology

Xiaomi’s #ChargingHappiness spreads Holiday cheer in New York City

Thomas Ng

December 29, 2020December 29, 2020

Xiaomi's #ChargingHappiness campaign highlights its Redmi Power Bank charging device with an on-site installation in Grand Central Terminal Global technology company Xiaomi's #ChargingHappiness campaign brought...

Read Time:3 Minute, 21 Second

Advertising Campaigns Featured News

Vivo encourages users to #SwitchOff in its latest ad campaign

Eliza Jane

December 22, 2020

Vivo India partners Lowe Lintas to urge smartphone users to choose to take a break from their smartphones and spend quality time with their near...

Read Time:1 Minute, 51 Second

Campaigns Featured News

Pony Malta ‘hacks’ FIFA 21 and creates the first all-female club, SHE F.C.

Thomas Ng

December 21, 2020June 13, 2023

Pony Malta and agency MullenLowe SSP3 “hacked” FIFA 21 to create the squad, building female forms based on existing male avatars AB InBev's Pony Malta...