Campaigns Archives | World Branding Forum

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Dove and LOLA MullenLowe create #ItsOnUs, an incentive that infiltrates the casting industry and helps other brands show real beauty in their advertising Dove has...

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Campaigns Featured News

Facebook and The Recycling Partnership launches its latest initiative

Olivia Pearce

March 22, 2021March 22, 2021

The national initiative is to provide Americans with real-time, personalised, and hyper-local recycling information through Facebook's Messenger experience In honour of Global Recycling Day, The...

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Advertising Campaigns Featured News

Ram Truck launches its new ad campaign with Chris Stapleton

Joshua Hughes

March 22, 2021

"I'm A Ram" campaign reinforces the values of the Ram brand whilst showcasing how its heavy-duty trucks enable Ram truck owners to do more than...

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Campaigns Featured News

Zalando laud’s society’s champions and celebrates their values

Olivia Pearce

March 22, 2021

Zalando's campaign aims to foster a dialogue on diversity and inclusion and women's empowerment Zalando, Europe's online platform for fashion and lifestyle, has launched its...

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Campaigns Featured News

Redoxon extends its protection in the real world to the virtual world

Eliza Jane

March 19, 2021

Bayer’s vitamin C brand, Redoxon, extends the protection they offer in the real world to the virtual world in this campaign by MullenLowe SSP3 For...

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Campaigns Featured News

LEGO celebrates self-expression with Billy Porter in its latest campaign

Olivia Pearce

March 18, 2021March 18, 2021

LEGO's second in a new series of four films sees Billy Porter showcase his new red carpet look inspired by self-love, happiness and two children...

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Advertising Campaigns Featured News

Dulux makes a meteor out of a meatball in latest ad campaign

Eliza Jane

March 18, 2021March 18, 2021

MullenLowe London captures how Dulux paint eases that 'end of the world' feeling of stains hitting paint in their new spot for the EasyCare range...

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Campaigns Featured Marketing News

Schmidt’s teams up with Megan Rapinoe to launch #MadeForEveryone

Olivia Pearce

March 18, 2021March 18, 2021

Megan is combating F.O.B.O (Fear Of Body Odor) and kicking the competition to the sideline by making the switch to Schmidt's Schmidt's has teamed up...

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Campaigns Featured News Technology

Charmin rolls out first-ever collectible cryptocurrency digital art

Thomas Ng

March 17, 2021

Charmin will be rolling out the auction of the first-ever NFT (non-fungible token) art by a toilet paper brand with proceeds benefitting Direct Relief Charmin...

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Advertising Campaigns Featured Marketing News

PepsiCo partners LeBron James in latest MTN DEW energy drink launch

Joshua Hughes

March 17, 2021

PepsiCo's multiyear partnership with LeBron Begins highlight's the companies' shared values and commitment to uplifting communities Every morning is a chance to seize the day...

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Campaigns Featured News

Gentleman Jack celebrates Frontliners in “We Share One Spirit” campaign

Olivia Pearce

March 17, 2021

Gentleman Jack's campaign, "We Share One Spirit" recognises the accomplishments and journeys of diverse women in Women's History Month Gentleman Jack, an exceptionally smooth double...

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Campaigns Featured Marketing News

MINI launches a global video marketing campaign, “Launched by_”

Thomas Ng

March 17, 2021

MINI's campaign celebrates the enthusiasm for diversity, the openness to new things and the creativity that inspires people in different ways Under the motto "Launched...