Campaigns Archives | World Branding Forum

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Campaign will run in Brazil, Colombia and the United States, followed by Canada and the United Kingdom. Visit Orlando, the official tourism association in Central...

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Advertising Branding Campaigns Featured Marketing News

Starwood Hotels & Resorts Unveils Bold New Vision for Iconic Sheraton Brand

Joshua Hughes

June 1, 2015July 4, 2023

"Sheraton 2020” Plan Is Underway featuring $100 Million Marketing Campaign, Launch of New Sheraton Grand Tier, Design Innovation, Enhanced Service and Accelerated Growth. From the...

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Branding Campaigns Featured Marketing News Videos

Converse Rubber Tracks Unlocks The Doors To Iconic Studios Around The World

Olivia Pearce

May 26, 2015July 4, 2023

Brand's New Global Programme Offers Emerging Artists The Opportunity To Write The Next Chapter Of Music History At Legendary Studios Including Abbey Road, Sunset Sound,...

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Advertising Branding Campaigns News

P&G Always’ “#LikeAGirl” Created By Leo Burnett Biggest Winner At D&AD Awards

Olivia Pearce

May 22, 2015July 4, 2023

Global network earns 46 D&AD Pencils in total. The groundbreaking "#LikeAGirl" film and social activation that challenged gender stereotypes through a powerfully eye-opening film was...

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Branding Campaigns Featured Industry Marketing News

FedEx Signs Three-Season Agreement to Become Main Sponsor of the UEFA Europa League

Joshua Hughes

May 15, 2015July 4, 2023

Sponsorship builds on FedEx’s extensive history of sports partnerships, including sponsorship of the ATP World Tour, 2014 Ryder Cup, PGA TOUR and NFL FedEx and...

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Branding Campaigns Featured Marketing News

Wyndham Hotel Group Unveils Multi-Million Dollar Campaign to Launch New Loyalty Programme

Olivia Pearce

May 12, 2015July 4, 2023

Hospitality Powerhouse Casts Kristofer Hivju of “Game of Thrones” and “Force Majeure” Fame as ‘Wyndham Rewards Wyzard’ Wyndham Hotel Group, the world’s largest hotel company,...

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Advertising Branding Campaigns Featured News Technology

Watch How A Virtual Dog Follows You Around A Shopping Centre: New Innovative Interactive Campaign by Battersea

Joshua Hughes

May 11, 2015July 4, 2023

You are given a leaflet. You suddenly notice that everywhere you go, you are being followed, by a dog. How would you react? Battersea Dogs...

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Advertising Branding Campaigns Featured Marketing News Videos

Sports Brand ASICS Unveils New Global Tennis Campaign Starring Gael Monfils

Olivia Pearce

May 8, 2015July 4, 2023

ASICS has launched its global tennis campaign, 'It's a tough game. Go smash it.', starring top tennis player Gael Monfils in an 'unexpected' setting. The...

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Branding Campaigns Featured Marketing News Videos

Pedigree Aims To “Feed The Good” In Dogs Around The World Through New Campaign

Anisha Kapoor

May 1, 2015July 4, 2023

New Global Campaign from BBDO Highlights the Role Dogs Play in Making the World a Better Place We live in incredibly complex times. Twenty-four hours...

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Branding Campaigns Featured Marketing News Technology

Curio – A Collection by Hilton Invites Consumers to Celebrate Individuality through New Campaign

Joshua Hughes

April 28, 2015July 4, 2023

Curio Launches Hilton HHonors Promotion in Conjunction with New Website and ‘Be Intrigued’ Campaign Hilton Worldwide’s growing global brand, Curio – A Collection by Hilton,...

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Branding Campaigns Featured Marketing News Public Relations

Canada Water Tube Station to be Rebranded Buxton Water for the London Marathon

Olivia Pearce

April 24, 2015July 4, 2023

TfL partners with Buxton Water to commercially rename a Tube station for the first time Transport for London (TfL) has signed a landmark sponsorship deal...

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Advertising Branding Campaigns Featured Industry News Public Relations

FrieslandCampina Asia Wins Gold Stevie Award In 2015 Asia-Pacific Stevie Awards

Olivia Pearce

April 24, 2015July 4, 2023

Drink.Move.BeStrong recognised as a leading regional Corporate Social Responsibility programme FrieslandCampina, one of the world's top five dairy companies, was named the winner of the...