Campaigns Archives | World Branding Forum

Charlotte Tilbury Unveils Scent of a Dream with Kate Moss

July 26, 2016July 26, 2016

Scent of a Dream by Charlotte Tilbury debuts in August. The campaign was shot by Sølve Sundsbø and the film directed by Baillie Walsh. Charlotte Tilbury has...

Read Time:1 Minute, 26 Second

Aldo Redefines Visual Identity with #AldoMovesMe

July 22, 2016July 22, 2016

The new Aldo identity is supported by a worldwide marketing push across channels such as print, digital, out-of-home, and social media. Aldo has launched its fall...

Read Time:1 Minute, 21 Second

UGG Introduces Fresh Twist to Original Classic Boot

July 21, 2016July 21, 2016

The UGG release features a media campaign set for the fall with the brand’s first global women’s ambassador, Rosie Huntington-Whiteley. UGG has unveiled a re-imagined...

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July 20, 2016July 20, 2016

Tommy Hilfiger Unveils #THEGIRL with Gigi Hadid

Deborah Joy Peter

Debuting in July, #THEGIRL is anchored in a digital push that reflects Hadid's style and the Tommy Hilfiger 'classic American cool' heritage. Tommy Hilfiger will launch #THEGIRL, a...

Read Time:2 Minute, 16 Second

Coca-Cola Elevates Rio Games with #ThatsGold

July 14, 2016July 14, 2016

#ThatsGold heads to North America and beyond to celebrate the Rio Games through a global television, print and out-of-home campaign. For the 88th year of...

Read Time:1 Minute, 58 Second

Under Armour Crunches the Numbers with Bryce Harper

July 12, 2016July 12, 2016

Themed It Comes from Below, the global Under Armour push aims to show how every great sporting moment starts with strong footwork. Under Armour has...

Read Time:1 Minute, 46 Second

Schick Combats Shave Irritation with #HydroRescue

July 8, 2016July 8, 2016

Supporting the debut of a new release, Schick will unveil a campaign titled #HydroRescue which shines the spotlight on Robot Razor. Schick Hydro is launching a...

Read Time:1 Minute, 30 Second

The Body Shop and Tinder Help Reggie Find Love

July 7, 2016July 7, 2016

The campaign by The Body Shop Canada aims to help endangered species find love and protect forests against exploitation and poaching. The Body Shop has...

Read Time:1 Minute, 38 Second

Europcar Beefs Up Mobility with Ultra-Customisation

Deborah Joy Peter

July 4, 2016July 4, 2016

The new marketing strategy by Europcar developed by Rosapark brings to life the brand’s signature slogan: Moving Your Way. Global car rental provider, Europcar, has...

Read Time:1 Minute, 19 Second

Davidoff Debuts #LoveTheOcean with Scott Eastwood