Campaigns Archives | World Branding Forum

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'Mariah's Blue Hat Campaign' by KPMG Kicks Off with Library Refurbishment and Book Donations KPMG LLP, the US audit, tax, and advisory firm confirmed that...

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Advertising Campaigns Featured News

L’Oréal Paris to Debut New Campaign at Golden Globe Awards

Anna Yuu

January 9, 2017January 9, 2017

Diverse Individuals Illuminate L'Oréal Paris' "You're Worth it" Tagline in New Campaign “Your Skin, Your Story” L'Oréal Paris will launch "Your Skin, Your Story," a...

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Branding Campaigns News

Toyota Runs Annual Community Project for Winter

Joshua Hughes

January 9, 2017January 9, 2017

Over 1,000 Pairs of Winter Boots and More than $80,000 in Cash are Contributed in Detroit Toyota Motor North America through its 6th annual "Toyota...

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Campaigns Industry News

Cannes welcomes Madonna Badger as Ambassador for 2017

Olivia Pearce

January 9, 2017January 9, 2017

The Collaboration Aims to Advocate for Gender Equality Through Cannes’ Annual See It Be It Campaign Madonna Badger, Chief Creative Officer, Badger & Winters will...

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Branding Campaigns Featured News Videos

Disney and ABC Runs “Magic of Storytelling” Campaign

Anna Yuu

January 5, 2017January 6, 2017

PSA video voiced by Emma Watson launched the campaign with Disney's pledge to donate one million books The Magic of Storytelling campaign aims to inspire...

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Advertising Branding Campaigns Featured News

Gwen Stefani Joins Revlon as Global Brand Ambassador

Anna Yuu

January 4, 2017January 9, 2017

Famed Singer and Fashion Icon Partners with World Renowned Beauty Brand Revlon welcomes Gwen Stefani, singer and international fashion icon, into the Revlon family as...

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Branding Campaigns Featured News

PepsiCo Celebrates Happy Spring Festival with China’s Ministry of Culture

Olivia Pearce

January 4, 2017January 5, 2017

PepsiCo collaborates with the Ministry of Culture of China to celebrate the coming Chinese New Year The "Happy Spring Festival" is an annual programme led...

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Advertising Campaigns Featured News Social Media

Equinox-Steven Klein Collaboration Addresses Bold, Sensitive Issues in 2017 Campaign

Thomas Ng

January 4, 2017January 9, 2017

Steven Klein-Shot Images Portray Commitment as a Powerful Expression of Personal Identity Equinox, a lifestyle brand, unveiled its 2017 advertising campaign, re-envisioning the theme of...

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Campaigns Featured News

Comfort is Now Largest Smoke-Free Hotel Brand in North America

Thomas Ng

January 3, 2017January 9, 2017

Comfort Inn and Comfort Suites kick off 2017 with the #GoodForYou Social Campaign The Comfort brand strategy team dug deep into consumer research and guest...

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Branding Campaigns Featured News Videos

Myntra Unveils 360-Degree Push for End of Reason Sale

Olivia Pearce

December 29, 2016December 29, 2016

Myntra has rolled out a major celebrity-activated ad push to promote the country’s biggest fashion sale of the year—End of Reason Sale. India’s online fashion...

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Campaigns Featured News Social Media

Simit Sarayi Goes Mobile with Circle of Love Push

Deborah Joy Peter

December 29, 2016December 29, 2016

London-based café chain, Simit Sarayi, has started its Circle of Love push, introducing mobile users to its Buy One, Share One promotion. Global Turkey-inspired bakery...