Campaigns Archives | World Branding Forum

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McCartney debuts new documentary short with National Geographic for his 'Meat Free Monday' campaign featuring Mary and Stella McCartney, Emma Stone and Woody Harrelson Paul...

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Campaigns Featured News

Subway Launches “Live Feed” in Food Donation Efforts

Olivia Pearce

November 1, 2017November 1, 2017

More than 40,000 Subway restaurants will mark World Sandwich Day on Friday, 3 November, with a global "Live Feed" campaign to help fight hunger Participating...

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Campaigns Featured Marketing News

Tiffany Haddish and Method “Fight Dirty” in Comedic PSA

Olivia Pearce

October 30, 2017October 31, 2017

Debuting at the height of cold and flu season, the Method two-minute spot is designed to raise awareness of the importance of washing your hands...

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Branding Campaigns Featured Marketing News

Groupon Launches Ad Campaign Highlighting Growth of Small Businesses

Olivia Pearce

October 27, 2017October 27, 2017

“ Groupon: Where Businesses Grow and Customers Save,” highlights Groupon’s role as an effective and powerful high volume marketing platform that more than a million...

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Campaigns Featured Marketing

Mollie Biggane Melanoma Foundation Wins Titanium Award for PSA

Anisha Kapoor

October 27, 2017October 28, 2017

"Mr. Sun", created by Area 23 for Mollie Biggane Melanoma Foundation captured the prestigious Titanium Award for Best in Show In this chilling film, presented...

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Campaigns Featured Marketing News

Milklife Campaign Announces Team Milk Olympic Roster

Anisha Kapoor

October 26, 2017October 27, 2017

Milk Life supports more than 30 U.S. Olympic and Paralympic medalists, legends and hopefuls across the country as part of Team Milk Today, the Milk...

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Campaigns Featured Marketing

Xerox Unveils Book Collaboration in Support of Global Literacy

Anisha Kapoor

October 23, 2017October 24, 2017

Xerox Collaborative Book Contains Work by Jonathan Ames, Lee Child, Billy Collins, Jonathan Safran Foer, Roxane Gay, Aimee Mann, Gary Shteyngart and More; Cover designed...

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Branding Campaigns Featured News

SodaStream’s Environmental Campaigns Wins Twice

Olivia Pearce

October 23, 2017October 23, 2017

SodaStream Awarded Yet Another Accolade for its 'Shame or Glory' Campaign Just Days After Belgian Court Dismissed Suit to Terminate the Campaign SodaStream International, a...

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Campaigns Featured Marketing News

Bauer Launches Campaign to Advance Women’s Hockey

Anisha Kapoor

October 23, 2017October 23, 2017

Bauer initiative kicks-off with Canada-US series and a chance to meet these athletes at a game, featuring top athletes Hilary Knight and Marie-Philip Poulin Bauer...

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Branding Campaigns Featured News

Philippine Airlines Launches New Brand Equity Campaign

Olivia Pearce

October 20, 2017October 20, 2017

Philippine Airlines is in the midst of its journey towards becoming the country's five star full-service legacy carrier at par with the world's largest carriers...

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Advertising Campaigns Featured Marketing News

Squatty Potty Releases New Video Campaign

Joshua Hughes

October 18, 2017October 19, 2017

Squatty Potty Adds New Characters to its Fantasy Universe in a New Harmon Brothers-Crafted Campaign Squatty Potty, the creators of Squatty Potty toilet stools and...

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Advertising Campaigns Featured News

SodaStream Partners with Jillian Michaels in Infomercial

Joshua Hughes

October 17, 2017October 17, 2017

Global Sparkling Water Brand, SodaStream, Highlights Hydration Product Benefits with Infomercial Featuring Fitness and Nutrition Expert, Jillian Michaels SodaStream International, a global sparkling water brand,...