Campaigns Archives | World Branding Forum

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Magnum and Alexander Wang unveil the MAGNUM X ALEXANDER WANG Cooler Bag, Whilst Bella Shows What It Means to "Take Pleasure Seriously" Magnum was joined...

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Campaigns Featured News

Beko Gives up Sleeve Branding to Encourage Healthy Eating for Children

Olivia Pearce

May 11, 2018

Eat Like a Pro Campaign by Beko on a Mission to Raise €1,000,000 for UNICEF On 6 May, during El Clásico (FC Barcelona vs Real...

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Campaigns Featured News Technology

Cathay Pacific Launches Asia Miles Marketing Campaign

Olivia Pearce

May 10, 2018

First of Its Kind Smart-Tech Collaboration from Cathay Pacific Transforms Rewards Programme to Enhance User Experience and Drive Business Efficiency The Cathay Pacific Group and...

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Campaigns Featured News

Tommy Hilfiger Unveils #WhatsYourDrive Featuring Lewis Hamilton

Olivia Pearce

May 10, 2018

Mini-Series from Tommy Hilfiger Sheds New Light on Lewis Hamilton’s Personal Ambitions, What Fuels His Drive to Exceed Expectations, Break Down Barriers and Raise His...

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Campaigns Featured News

Schwarzkopf Unveils New Bliss of Gliss Hair Campaign

Olivia Pearce

May 9, 2018May 9, 2018

Diverse Women Share Their Repair Stories and Experience the "Bliss of GLISS" with Schwarzkopf GLISS, Schwarzkopf's beloved and award-winning global haircare franchise, is encouraging women...

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Campaigns Featured Marketing News

Wonderful Pistachios “Sometimes, Naked Is Better” Campaign Is a Head-Turner

Olivia Pearce

May 9, 2018

First-Ever Marketing Campaign by Wonderful Pistachios for Its No Shells Brand Uses Nude Figure to Make a Point Wonderful Pistachios, an American snack brand, launched...

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Campaigns Featured News

Budweiser Kicks Off “Light Up the FIFA World Cup” Global Campaign

Olivia Pearce

May 8, 2018May 9, 2018

Budweiser Energises Football Fans with Most Ambitious Beer Delivery Ever, as Drones Drop Budweiser in the Hands of Football Fans Worldwide Budweiser, an Official Beer...

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Campaigns Featured News

Petco and Blue Buffalo Continue Critical Campaign to Fight Pet Cancer

Olivia Pearce

May 4, 2018

Raising funds for Important Research and Treatment at Forefront of Petco and Blue Buffalo Foundations Collaboration To kick off Pet Cancer Awareness Month in May,...

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Campaigns Featured News

Herbal Essences Recognises Mums in “Pregnant Women Can” Campaign

Olivia Pearce

May 3, 2018May 9, 2018

"Pregnant Women Can" Campaign by Herbal Essences Celebrates Women Living Life While Making A Life, As Unstoppable Forces of Nature Herbal Essences, a brand in...

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Campaigns Featured News

Michael Phelps and Family Team Up with Huggies Little Swimmers

Olivia Pearce

May 2, 2018

Boomer Phelps Creates Ultimate #WaterPlaybook for New Little Brother with Help from Huggies Following the arrival of new little brother Beckett Phelps, Boomer Phelps is...

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Campaigns Featured News

Lexus ‘Fast as h’ Campaign Clears the Air about Hybrid Performance

Olivia Pearce

May 2, 2018May 9, 2018

Campaign by Lexus Showcases the Performance, Value, and Styling of Its Hybrid Cars Lexus unveiled a new US marketing campaign to prove that choosing a hybrid...

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Campaigns Featured News

SK-II #INeverExpire Campaign Challenges Age-Related Pressure

Olivia Pearce

April 30, 2018April 30, 2018

Actress, Journalist, CEO, Others Share Their Own Stories in SK-II Campaign in Hopes of Changing Dialogue Skincare brand, SK-II, has encouraged women to challenge the...