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Founded in 1889, Mentholatum® is a leading provider of health and wellness products, renowned for its quality topical ointments, lip balms, and over-the-counter medications. The company continues to lead the industry with innovative products that enhance consumer health and well-being.
Since its inception in 1889, the company has evolved from a modest enterprise into a globally recognised leader in personal care, driven by innovation and consumer trust.
Mentholatum® at 135: Honouring a Tradition of Innovation and Wellness
As the company celebrates this milestone, it reflects on its rich history and enduring legacy as a pioneer in health and wellness products. From humble beginnings to becoming a global leader, Mentholatum has remained steadfast in its mission to enhance lives through high-quality wellness products, always putting consumer health at the forefront.
Throughout its storied history, the brand has been at the forefront of developing effective health solutions with legendary brands like Mentholaum®, Rohto® Eye Drops, Oxy® Acne Care, Hada Labo® Skin Care, Deep Heating® Pain Relief, Softlips® Lip Care, Red Cross® Oral Care, Fletchers® Digestive Care, etc.
A Legacy of Wellness: Exciting New Product Launches
This year’s celebration underscores the company’s ongoing dedication to innovation with several exciting new product launches:
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Rohto® Dual Light Relief Eye Drops:
In 2024, Mentholatum® introduces the Rohto® Dual Light Relief eye drops, a dual lubricant that helps protect corneal cells from UV and Blue Light damage. This cutting-edge product combines advanced technology with user-friendly features to provide comprehensive eye care relief.
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Oxy® Acne Care Reinvigoration:
The Oxy® Acne Care line has been refreshed and expanded with two new products: Oxy® Body Wash and Sensitive Pads. This relaunch reflects Mentholatum®’s commitment to staying ahead of acne care innovation and delivering effective acne solutions to teens.
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Mentholatum® All Natural Vapor Rub:
Emphasising natural wellness, the Mentholatum® All Natural Vapor Rub offers a refreshing alternative for effective cough relief. Formulated with all-natural ingredients, this new product aligns with contemporary preferences for clean and sustainable health solutions.
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Softlips® Naturals Medicated Lip Balm:
The Softlips® Naturals Medicated Lip Balm is designed to provide soothing relief with a focus on natural ingredients. This new addition to the Softlips® range exemplifies Mentholatum®’s dedication to merging efficacy with natural care, offering consumers a premium lip balm experience.
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Mentholatum® Heel Revival Cream:
This groundbreaking cream harnesses patented technology and has been clinically proven to penetrate the skin deeply, effectively treating fungal infections. Heel Revival Cream stands out for its advanced formula, which delivers deep, restorative care to the feet.
Looking Ahead: Continuing the Legacy of Innovation and Wellness
Hiroshi Mori, President of The Mentholatum® US Company, said, “As we celebrate 135 years, we reflect on our achievements and look forward to the future. ” He added, “Our latest innovations and commitment to consumer well-being highlight our ongoing mission to provide effective health solutions.”
As The Mentholatum Company commemorates 135 years of unwavering dedication to health and wellness, it continues to look toward the future with a commitment to innovation and excellence. Building on a legacy that spans more than a century, Mentholatum remains focused on its mission to improve lives worldwide, ensuring that the next chapter of its story is as impactful as the last.
For more details on Mentholatum®’s anniversary celebrations and family of brands, visit mentholatum.com.
