Store Opening will Feature Diverse Programmes Including Quick Start and How To Sessions, Music Labs and Studio Hours, Led by Apple Creatives
Apple Kärntner Straße, Apple‘s first store in Austria, will open on Saturday, 24 February at 9:30am in the heart of Vienna. Nestled on the famous pedestrian shopping street between St Stephen’s Cathedral and the Vienna State Opera, the store’s 150 employees will invite visitors to experience the creative sessions and services offered in the brand‘s stores around the world.
“We cannot wait to join the bustling city of Vienna, a European crossroad so rich in history and culture. Apple Kärntner Straße brings the best of the brand together with our products, services and educational programmes. Everyone is welcome to connect, be inspired to learn, and unlock their creativity,” said Angela Ahrendts, Apple’s Senior Vice President of Retail.
Designed with the original heritage building in mind, the two-level store features a corner entrance and reinstated exposed columns with large window openings that seamlessly connect it to the public gathering space outside.
The highly knowledgeable employees together speak 44 languages and will be ready to serve international customers at the brand’s Kärntner Straße store.
Visitors can participate in free Today at Apple sessions every day focused on photography, coding and app development, music, art and design, and more in the forum.
The diverse programmes include Quick Start and How To sessions, Music Labs and Studio Hours, all led by the brand’s creatives, the store’s experts in liberal arts. Interactive Photo Walks and Sketch Walks take participants outside the store to explore nearby sites in the city while learning new skills.
Programmes are designed to serve all in the community, including sessions specifically for educators and children, such as Kids Hour on Saturdays. Entrepreneurs and app developers interested in hands-on training and advice can meet with team members in the Boardroom for customised support.
Customers looking to simply try out the brand’s products can explore the entire line in the store and learn more from the store team at any time.
New owners can get help customising their iPhone, iPad, Apple Watch or Mac with Personal Setup and users can work side by side with Geniuses at the Genius Bar when looking for technical support and advice.
Additionally, the brand’s store app is a personalised guide to the best support options from the brand and another way to get connected with an expert.
