Thomas Ng, Author at World Branding Forum

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Vivo launches a Mobile Photography Contest with National Geographic as part of its initiatives to build a visual content ecosystem Vivo has announced "VISION+", a...

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Branding Featured News Technology

Adidas announces the launch of its new app ‘CONFIRMED’

Thomas Ng

September 7, 2020

Created as a new hub for Adidas, users will have access to exclusive product drops alongside never-before-seen content and elevated storytelling Throughout its history, Adidas...

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Featured News Technology

LEGO Group launches its first story development platform with Tongal

Thomas Ng

August 25, 2020

The platform opens unprecedented, direct access to the LEGO creative team for a worldwide creator community, revolutionising the way new talent and stories are discovered...

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Branding Featured Marketing News

Estée Lauder launches its first gaming experience, ANRcade

Thomas Ng

August 21, 2020September 21, 2023

Estée Lauder launches its new Advanced Night Repair Synchronised Multi-Recovery Complex with its latest gaming experience Every other brand is creating a gaming campaign but...

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Design Featured News Technology

Ralph Lauren and Snap Inc. forge an innovative fashion partnership

Thomas Ng

August 17, 2020

Ralph Lauren and Snap Inc. have announced they have joined forces on a long-term global partnership. Aiming to break barriers within the digital fashion landscape,...

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Featured News Technology

Standard Chartered Bank partners Microsoft to become a cloud-first bank

Thomas Ng

August 13, 2020

By being digital-first, Standard Chartered bank will be able to meet the demand for seamless banking virtually anytime, anywhere, and make banking more accessible to...

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Featured News Technology

Toyota adds 10.8 acres of solar arrays across its company’s plant

Thomas Ng

August 12, 2020

Toyota's US$9.3m solar investment will generate 4.95 megawatts of energy and reduce CO2 emissions at the plants by 4,304 metric tons annually Toyota is adding...

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Featured News Technology

Procter & Gamble announces its first voice-integrated toothbrush

Thomas Ng

August 11, 2020

The Procter & Gamble Oral-B toothbrush was designed together with Amazon Alexa The truly connected bathroom has become a reality, thanks to Oral-B, the industry...

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Branding Featured Marketing News Technology

Klarna launches a followable Wish lists feature for its consumers

Thomas Ng

August 5, 2020

Klarna’s Wish list feature allows users to save and add products they want from any online store, as well as set up price-drop alerts for...

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Campaigns Featured News

Sennheiser partners MullenLowe in its latest audio experience

Thomas Ng

August 4, 2020

Sennheiser's campaign is specifically designed to test the three crucial elements in any pair of headphones German audio specialist, Sennheiser, believes its edge is that...

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Branding Featured News

Pandora brings fans closer to athletes through its latest launch

Thomas Ng

July 30, 2020

Pandora's Uninterrupted Radio launch coincides with the resumed pro basketball seasons from the bubbles Pandora is launching Uninterrupted Radio, a brand new and exclusive station...

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Branding Featured News Technology

PepsiCo partners Microsoft to meet its rising consumer demand

Thomas Ng

July 28, 2020

The five-year partnership will accelerate PepsiCo’s ability to meet the rising demand for its food and beverages and drive new innovations across its operations and...