Olivia Pearce, Author at World Branding Forum

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McDonald's-ITV partnership covers over 1,200 movies and will see the McDelivery idents appear across a series of films McDonald's, together with Leo Burnett London, have...

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Campaigns Featured News

OUTFRONT Studios Drops Creative For Hip-Hop Artist Slick Rick

Olivia Pearce

July 3, 2019

OUTFRONT debuts bold, sleek creative exclusively in New York City's Times Square OUTFRONT Media unveils 'Slick Rick Is Art,' its latest digital video advertising campaign...

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Advertising Branding Design Featured Marketing

IKEA creates own font

Olivia Pearce

July 1, 2019July 1, 2019

IKEA have created their own ‘comfy’ font, Soffa Sans. The font was released in response to IKEA customers getting creative with the Swedish brand’s couch...

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Campaigns Featured News

FarmVille by Zynga Marks 10-Year Anniversary Milestone

Olivia Pearce

June 28, 2019

FarmVille has drawn over 650 million installs worldwide since launch in 2009 Zynga, a global leader in interactive entertainment, kicks off the 10th anniversary of...

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Advertising Branding Campaigns Featured News

Jaguar to screen Wimbledon

Olivia Pearce

June 28, 2019June 28, 2019

Jaguar will be hosting real-time screenings of Wimbledon matches in a bid to enhance their sponsorship deal of the tournament. In a Wimbledon first, the...

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Branding Featured News

The Body Shop rejuvenates image

Olivia Pearce

June 26, 2019June 26, 2019

The Body Shop is working to rejuvenate its brand to remind consumers of its history as a pioneer of brand activism. The company have hired...

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Branding Design Featured News

Pedigree Introduces SelfieStix for Perfect Pup Selfies

Olivia Pearce

June 26, 2019June 26, 2019

Pedigree Dentastix helps parents get closer to their pups to record the most beautiful moments of life together Pet parents love taking photos with their...

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Branding Featured News

DoubleTree Makes First Space Chocolate Chip Cookie Possible

Olivia Pearce

June 24, 2019

DoubleTree by Hilton to partner with Zero G Kitchen and NanoRacks to bring its signature warm welcome to the International Space Station in historic scientific...

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Advertising Branding Campaigns Design News

Diet Coke ad featuring Tanya Reynolds

Olivia Pearce

June 21, 2019

This week saw the launch of a Diet Coke ad showcasing new flavours, Twisted Strawberry and Exotic Mango, featuring Tanya Reynolds. This follows the introduction...

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Campaigns Featured News

Foot Locker Joins Forces with Multiple Stars in New Campaign

Olivia Pearce

June 21, 2019

New Foot Locker creative celebrates the lengths sneakerheads will go 'Because Sneakers' To celebrate the impressive extremes that sneakerheads and basketball fans alike will go...

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Campaigns Featured News

SK-II Partners with Katie Couric in Timelines Series

Olivia Pearce

June 21, 2019

"Timelines" Series by SK-II and Katie Couric hoped to spark conversations surrounding marriage pressure and societal pressures At the 2019 Cannes Lions festival, global prestige...

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Advertising Featured News

Purplebricks supports Team GB 2020

Olivia Pearce

June 20, 2019June 20, 2019

Purplebricks will be sponsoring Team GB during the Tokyo 2020 Olympics. Announced just over a year from the global sporting event, the sponsorship deal will...