Gymshark has opened the doors to its new ‘Deload” pop-up barbershop for the week, where the gymwear giant is providing a “non-judgemental safe space” for...
Renault’s original 'Papa, Nicole' campaign was a 1990s phenomenon, selling 300,000 Clios in its seven-year run. A 1990s phenomenon, when Renault's "Papa and Nicole" hit...
With a brand value of $947.1bn, Apple is described as standing out for its high degree of differentiation and continued diversification across its hardware, software...
Swedish retailer Ikea is known for the distinctive names of its flat-pack home products. The company’s Norway branch has built "a name bank” with over...
The 'official' mix by Jack Daniels and Coca-Cola represents the latest push by big soft drink makers into alcohol, as more and more consumers continue...