Olivia Pearce, Author at World Branding Forum

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Pepsi celebrates NFL fans around the country who are "Made for Football Watching" While there is much uncertainty in the world of sports right now,...

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Branding Featured News

Ralph Lauren Corporation announces investment in Natural Fibre Welding

Olivia Pearce

August 18, 2020

Ralph Lauren invests to help enable product development using plant-based, upcycled materials as well as create and scale a new industry standard for natural fibre...

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Branding Featured News

Bud Light announces its launch in the Chinese Market

Olivia Pearce

August 18, 2020August 18, 2020

Bud Light has chosen William Chan as its brand's spokesperson The unlimited heat of summer has given an infinite inspiration, especially for the launch ceremony...

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Campaigns Featured Marketing News

Dunkin’ and PopSockets unveils their latest collaboration

Olivia Pearce

August 18, 2020

The collaboration is part of PopSockets' 'Poptivism' charitable programme, with 50 per cent of sales going to the Dunkin' Joy in Childhood Foundation to support...

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Design Featured News

PUMA collaborates with Mr Doodle for its latest summer collection

Olivia Pearce

August 17, 2020August 17, 2020

PUMA's collaboration with Mr Doodle features a young, vibrant, playful collection with hidden messages and details throughout the design Global sports company PUMA and Mr...

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Campaigns Featured Marketing News

Magnum encourages social distancing with LOLA MullenLowe

Olivia Pearce

August 17, 2020August 17, 2020

Magnum and LOLA MullenLowe have produced a limited edition range of 3-meter beach towels to encourage social distancing A little humour goes a long way...

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Branding Design Featured Marketing News

Forever 21 collaborates with 7-Eleven for its latest summer collection

Olivia Pearce

August 14, 2020

Forever 21 is taking to Instagram and TikTok to promote the 7-Eleven collection with a dance challenge, polls, games and sweepstakes for fun and free...

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Branding Featured News

Magnum launches new tubs made with recycled plastic

Olivia Pearce

August 13, 2020

Unilever's goal is that, by 2025, all Magnum tubs will be made with recycled plastic Last year, Magnum was the first ice cream brand to...

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Campaigns Featured News

Gap amplifies young American activists in it’s latest campaign

Olivia Pearce

August 13, 2020

Gap supports youth organisations, rallies for climate action and announces partnerships with When We All Vote and Rock the Vote Gap introduces the Be The...

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Campaigns Featured News

MTN DEW reignites its partnership with Team Rubicon

Olivia Pearce

August 12, 2020

MTN DEW will be giving funds toward the mission as well as raising awareness through sales of specially marked Team Rubicon one-litre bottles and multipacks...

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Campaigns Featured News

Hisense announces global partnership with Paris Saint-Germain

Olivia Pearce

August 12, 2020June 13, 2023

Hisense provides a wide range of innovative products to the club to support its needs across its various facilities, including its new training centre Internationally renowned...

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Campaigns Featured News

Williams Sonoma partners celebrities to end childhood hunger in the US

Olivia Pearce

August 11, 2020

Ten celebrities including Dolly Parton, Kris Jenner, Ina Garten, Hoda Kotb and Kristen Bell design Williams Sonoma kitchen products to help end childhood hunger in...