Olivia Pearce, Author at World Branding Forum

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Nike has partnered Lyft to support early voting and access to discounted rides in communities who have historically had a harder time getting to the...

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Campaigns Featured News

Secret Deodorant keeps women’s hockey afloat during COVID-19

Olivia Pearce

October 23, 2020

Secret leads the charge for equality in Canada’s beloved sport with the largest corporate commitment ever made in North American professional women’s hockey history Secret...

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Campaigns Featured News

Lifebuoy and MullenLowe Group releases their handwashing song

Olivia Pearce

October 23, 2020

Lifebuoy believes that H should no longer be for ‘Hat’ or ‘Horse’ but for ‘Handwashing’ For Global Handwashing Day on Thursday 15 October, MullenLowe Group...

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Campaigns Featured News

Nestlé promotes health benefits for kids drinking water

Olivia Pearce

October 23, 2020

Nestlé's collaboration with AAP provides paediatricians with tools to help educate parents and caregivers Nestlé Waters North America (NWNA) and the American Academy of Pediatrics...

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Campaigns Featured News

Samsung aims to bring a smile to people’s faces in latest campaign

Olivia Pearce

October 22, 2020

Samsung's Smile Stories campaign aims to bring a smile to people’s faces by providing scientifically grounded facts on the physical and mental benefits that smiling...

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Campaigns Featured News

Banana Republic celebrates love in its latest campaign

Olivia Pearce

October 22, 2020

During the holiday season of giving thanks, Banana Republic continues its pledge to work for the Better Republic by supporting those in need by furthering...

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Branding Featured News

Bacardi’s announces that its spirits bottle will biodegrade in 18 months

Olivia Pearce

October 22, 2020October 22, 2020

Bacardi swaps crude oil for seed oil as petroleum-based plastics are replaced by plant-based ‘wonder material’ – a silver bullet in fight against plastic pollution...

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Campaigns Featured News

Unilever launches refill trials as part of its #GetPlasticWise campaign

Olivia Pearce

October 21, 2020

Unilever launches refill trials across seven of its brands in Asda’s Middleton store representing Unilever’s biggest refill and reuse trial in Europe Asda’s Middleton store...

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Campaigns Featured News

Gillette presents “Look Like The Man You Really Are” by Marcel

Olivia Pearce

October 20, 2020

Gillette's new campaign was created in collaboration with rookies from the Kourtrajmé film school With the campaign "Look Like The Man You Really Are", produced in...

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Campaigns Featured News

Citi Launches “True Name” Feature with Mastercard Across the US

Olivia Pearce

October 20, 2020

"True Name" is part of Citi's ongoing commitment to help create an equitable and inclusive culture Citi is proud to unveil the bank’s latest step...

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Campaigns Featured News

Domino’s sets to raise ‘dough’ for St. Jude Children’s Research Hospital

Olivia Pearce

October 19, 2020

The campaign, which will run for eleven weeks through 3 January 2021, is the 17th annual Thanks and Giving campaign at Domino's Domino's Pizza, Inc.,...

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Campaigns Featured News

PacSun features its customers and employees in its latest campaign

Olivia Pearce

October 19, 2020

PacSun launches PacCares, a new philanthropic initiative dedicated to the health and well-being of young people This year PacSun is celebrating the holiday season with...