Olivia Pearce, Author at World Branding Forum

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Samsonite's global campaign features real people and experiences which celebrates the love of travel Samsonite, the world's largest travel luggage company, is reminding us that...

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Campaigns Featured News

Dole Packaged Foods launches heartfelt #UnstuffedBears initiative

Olivia Pearce

December 3, 2020

With 1 in 4 children in America expected to go hungry this holiday season, Dole continues to activate on "The Dole Promise" with a childhood...

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Advertising Campaigns Featured News

Toys ‘R’ Us gives Santa a break in its latest Holiday campaign

Olivia Pearce

December 3, 2020

Toy ‘R’ Us offers its new online store and shipping system as a solution as reliable as Santa Claus himself in spot from LOLA MullenLowe...

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Campaigns Featured News

Prada launches its 2020 Holiday campaign, “A Stranger Calls”

Olivia Pearce

December 2, 2020

The Holiday campaign reconnects with early Prada moments pioneering the aesthetics of cinematic drama A cinematic context, a language of film, a mystery to be...

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Campaigns Featured News

Mercedes-Benz reflects on its five-year “She’s Mercedes” initiative

Olivia Pearce

December 1, 2020

Mercedes-Benz creates new opportunities for the She's Mercedes community to find inspiration even in times of increased digital encounters Whether a renowned financial entrepreneur, race...

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Branding Campaigns Featured News

IKEA to inspire more healthy and sustainable food choices

Olivia Pearce

November 30, 2020

IKEA takes the next step towards making healthy and sustainable food more affordable and desirable to many people As one of the world’s largest food...

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Branding Featured News

ASICS announces the launch of its ten-year long-term vision

Olivia Pearce

November 30, 2020November 30, 2020

Over the next 10 years and longer, ASICS plans to expand its business in three domains, Product, Facility and Community, and Analysis and Diagnosis ASICS...

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Branding Featured News

Unilever commits to halving food waste and raising nutritional standards

Olivia Pearce

November 27, 2020

Targets announced are part of Unilever's new global ‘Future Foods’ initiative, to support a healthier, and more sustainable global food system Unilever has announced a...

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Branding Featured News

Fendi strengthens its commitment towards environmental responsibilities

Olivia Pearce

November 27, 2020

Fendi is inaugurating a new Sustainability section on its website, detailing Maison’s commitments around three pillars: environment, supply chain and community Fendi is spotlighting its...

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Campaigns Featured News

LVMH commits alongside the French Ministry for Gender Equality

Olivia Pearce

November 26, 2020November 26, 2020

LVMH Group has responded to a call for action launched by the French Minister for Gender Equality, Diversity and Equal Opportunities Each year, 25 November...

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Ralph Lauren announces a global partnership with The Australian Open

Olivia Pearce

November 25, 2020

Ralph Lauren is named the official outfitter of The Australian Open The Australian Open and Ralph Lauren Corporation has announced a new, global long-term partnership....