Olivia Pearce, Author at World Branding Forum

Groupon $30,000 3D Replica of Mama’s Son: Creepy or Cuddly?

May 6, 2016May 6, 2016

Groupon has teamed up with SWIRGO to introduce a unique Mother's Day special in 3D to recreate bond between one mum and her child. As...

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Saks Fifth Avenue Expands Collection with EB Florals

May 5, 2016May 5, 2016

Saks Fifth Avenue is exclusive retail destination for EB Florals in Beverly Hills, San Francisco, Las Vegas, Houston as well as Toronto. Saks Fifth Avenue...

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Pizza Hut Unveils Bacon Stuffed Crust with Bobby Moynihan

May 4, 2016May 4, 2016

[caption id="attachment_7531" align="aligncenter" width="861"] Pizza Hut's 'You're Bacon Me Crazy' spot starring Bobby Moynihan.[/caption] An integrated campaign by Pizza Hut titled You’re Bacon Me Crazy...

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M&M’s Activates Rainy Day with X-Men Partnership

May 3, 2016May 3, 2016

The X-Men spot has launched via television and web, and depicts a storm brewing at the X-Mansion with M&M’s seated at the heart of it....

Read Time:1 Minute, 31 Second

Reebok Champions Body Honour with 25,915 Days

April 29, 2016April 29, 2016

Developed by Venables Bell & Partners, 25,915 Days chronicles one woman’s commitment to physicality and passion for running. Reebok has launched a new campaign dubbed...

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Love at First Taste Test by Knorr Goes Viral

April 28, 2016April 28, 2016

The spot leading the Love at First Taste push has secured over seven million views on YouTube alone since its 25 April release. Taking the...

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Branding Campaigns Featured News

Budweiser Brings New Six-Pack to Rio 2016 Olympics

April 27, 2016June 13, 2023

A few athletes will feature in a national Budweiser television spot slated to premiere in June and air during the Rio 2016 Olympics broadcast. Anheuser-Busch...

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Tokyo 2020 Debuts Chequered Emblems for the Olympics

April 26, 2016April 27, 2016

The new logos are immediate substitutes for the original Tokyo 2020 design which was pulled due to allegations of plagiarism. Tokyo 2020 has released the...

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Command Marks 20th Year with MC Hammer Collaboration

April 25, 2016April 25, 2016

Its first celebrity partnership, the Command push aims to empower consumers to put away the toolbox and eliminate wall damage. 3M-owned home decorating solutions provider,...

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Branding Campaigns Featured News

Revlon Names Elaine Irwin Global Ambassador for Almay

April 22, 2016April 22, 2016

The face of Almay Age Essentials, she will feature in a global multimedia campaign spanning TV, print, in-store, digital, and social platforms. Hypoallergenic and fragrance-free cosmetics...

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Apple Watch Could Pick Up with Time Study Shows