Olivia Pearce, Author at World Branding Forum

Read Time:2 Minute, 45 Second

Building upon its UEFA Champions League partnership, PepsiCo, Lay's and Gatorade announce "Team of Champions," supporting 11 local organisations with the gift of the game...

Read Time:1 Minute, 37 Second

Campaigns Featured News

SHEBA brand releases a sleep-inducing ad for cat parents everywhere

Olivia Pearce

April 26, 2021

SHEBA Brand is making it easier to protect their sleep with new custom content designed to help them get back to dreamland Over the past...

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Campaigns Featured News

Levi’s raises environmental awareness in its latest spring campaign

Olivia Pearce

April 22, 2021

The global ad campaign fuses Levi's longstanding commitment to making quality clothing that lasts for generations with the passion of six icons and activists working...

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Campaigns Featured News

Vans announces new global commitments to environmental sustainability

Olivia Pearce

April 21, 2021

Vans creative approach to sustainability leads the industry with regenerative rubber initiative to reduce global environmental impact Vans, the original action sports brand and global...

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Old Navy announces sustainability commitments and its latest initiative

Olivia Pearce

April 19, 2021April 19, 2021

Old Navy aims to eliminate the use of plastic shopping bags in the US and Canada stores by 2023 Old Navy has announced the elimination of plastic...

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Wrangler unveils its global sustainability platform, ‘WeCare Wrangler’

Olivia Pearce

April 19, 2021

The platform reaffirms the Wrangler brand’s commitment to sustainability and coincides with the launch of a new eco-friendly green jean offering Wrangler, a global icon...

Read Time:2 Minute, 33 Second

Branding Design Featured News

Ralph Lauren unveils the Team USA Closing Ceremony Parade Uniform

Olivia Pearce

April 16, 2021

Ralph Lauren worked to use more sustainable materials and manufacturing practices across the Team USA collection Ralph Lauren has unveiled the Team USA Closing Ceremony...

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Campaigns Featured News

Victoria’s Secret unveils its latest Mother’s Day campaign

Olivia Pearce

April 15, 2021

Victoria's Secret's campaign celebrates mothers and the strength and love they radiate everyday In honour of Mother's Day, Victoria's Secret unveils its latest campaign celebrating...

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Campaigns Featured News

BIC Inc. launches its first full range eco-friendly stationery line

Olivia Pearce

April 15, 2021

As a testament to BIC's sustainability commitment, each BIC ReVolution product is made up of at least 50 percent recycled plastic BIC, a brand specialising...

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Campaigns Featured News

Pet Food Express launches “Kitten Season” awareness campaign

Olivia Pearce

April 9, 2021

The Pet Food Express campaign encourages the public to ADOPT - FOSTER - DONATE to give 1,000's of kittens a break and lessen the strain...

Read Time:1 Minute, 40 Second

Campaigns Featured News

Nestlé to help protect and restore forest landscapes in Southeast Asia

Olivia Pearce

April 8, 2021April 8, 2021

The programme was developed by Lestari Capital in collaboration with founding partners including Nestlé, PepsiCo, Procter & Gamble and Wilmar Nestlé has announced its support...

Read Time:3 Minute, 1 Second

Campaigns Featured News

Teva launches TevaForever recycling programme with TerraCycle

Olivia Pearce

April 7, 2021

Teva works to divert products from landfills with a new sandal recycling initiative Teva, a division of Deckers Brands, announces TevaForever, a partnership with international...