Olivia Pearce, Author at World Branding Forum

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British Airways will serve 60,000 traditional Christmas dinners over the holidays, with Brussels sprouts taking centre stage on its menu. Gearing up for a busy...

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Branding Campaigns Featured News Videos

Hennes & Mauritz Stars Adrien Brody in Holiday Ad

Olivia Pearce

November 28, 2016November 28, 2016

Spotlighting its holiday collection, Hennes & Mauritz has released a Christmas short film that captures the essence of wearable elegance. Hennes & Mauritz has released...

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Branding Featured News

Chupa Chups Inks Airheads Campaign Partnership

Olivia Pearce

November 25, 2016November 25, 2016

Chupa Chups Airheads has inked a strategic deal with Global Media to promote its sponsorship of the Jingle Bell Ball and drive awareness. Perfetti Van...

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Branding Campaigns Featured News

Izabel London Boosts Brand with Television Campaign

Olivia Pearce

November 24, 2016November 24, 2016

Izabel London has secured a television sponsorship deal across three channels to boost its brand presence over the festive period. Izabel London has begun a television...

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Branding Featured News

Joss & Main Partners HGTV’s Brothers Take New Orleans

Olivia Pearce

November 23, 2016November 23, 2016

From 23 November, viewers will be able to shop for budget-friendly looks from the show through daily sales via the Joss & Main website. Home...

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Branding Featured News

Nestlé Milo Inks Global FC Barcelona Sponsorship Deal

Olivia Pearce

November 22, 2016November 22, 2016

Through a newly struck partnership with FC Barcelona, Nestlé Milo will serve as an official sponsor of the club for the next four years. The...

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Branding Campaigns Featured News Videos

M&S Unveils Mrs Claus in UK Christmas Campaign

Olivia Pearce

November 21, 2016November 21, 2016

M&S UK has unveiled its Christmas with Love push featuring Mrs Claus, an icon created to resonate with the expectations of customers. M&S recently rolled out...

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Branding Campaigns Featured News Videos

Heathrow Celebrates Coming Home for Christmas

Olivia Pearce

November 18, 2016November 18, 2016

Heathrow has released a Christmas video campaign for the first time. The film has premiered across YouTube, social media and in cinemas. Heathrow has launched...

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Branding Featured News

Lego Debuts World’s Largest Retail Store in London

Olivia Pearce

November 17, 2016November 18, 2016

The largest Lego store opens in Leicester Square, with a focus on inspiring creativity through new experiences and interactive workshops. Global play materials giant, the...

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Branding Featured News

St. Regis Bal Harbour Resort Sees $35 Million Makeover

Olivia Pearce

November 16, 2016November 16, 2016

The St. Regis Bal Harbour Resort in Florida celebrates fifth anniversary with debut of Atlantikós, signature suites, and a new lobby lounge. Global hospitality group,...

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Branding Campaigns Featured News Videos

ShopBop Stars Lucy Hale in #HolidayHowTo Push

Olivia Pearce

November 15, 2016November 15, 2016

The holiday campaign by ShopBop will entail weekly features starring celebrity ambassadors such as Kate Bosworth, Lucy Hale, and more. Premier online shopping destination for...

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Branding Campaigns Featured News Videos

Heineken Evokes Starry Buzz with Benicio Del Toro

Olivia Pearce

November 14, 2016November 14, 2016

Heineken has released a third commercial from its global marketing push created by Publicis. The spot stars television’s Benicio Del Toro. Heineken has launched the...