Olivia Pearce, Author at World Branding Forum

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To support its UEFA Champions League partnership, Pepsi has launched a global football campaign set to run in nearly 75 countries. Currently in the second...

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Branding Campaigns Featured News Videos

Discover Los Angeles Goes Global at the Big Game

Olivia Pearce

February 7, 2017February 7, 2017

Discover Los Angeles has released its latest global brand push which will run in the US, UK, Mexico, China, Australia, and Canada. Discover Los Angeles,...

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Branding Campaigns Featured News Videos

Persil ProClean Scores Super Bowl Big with Bill Nye

Olivia Pearce

February 6, 2017February 6, 2017

Released during the third quarter of the big game, the latest spot by Persil features ‘The Professional’ and renowned scientist, Bill Nye. Persil ProClean, the...

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Branding Featured Industry News

Landor and Designworks Merge Brands in Australia

Olivia Pearce

February 3, 2017February 3, 2017

Marketing communications services group, WPP AUNZ, has revealed the news of the merger between Landor and Designworks in Australia. Landor and Designworks in Australia have...

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Branding Campaigns Featured News Videos

Delta Celebrates Early Risers with New 4 A.M. Spot

Olivia Pearce

February 2, 2017February 2, 2017

Delta Air Lines has created a new advertisement, which captures the grit of its customers and employees in pursuit of new opportunities. Delta has launched...

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Branding Campaigns Featured News Videos

KFC Spices Up Super Bowl with Colonel vs. Colonel

Olivia Pearce

February 1, 2017February 1, 2017

KFC has released its first in-game Super Bowl advertisement, which is set to air during the fourth quarter of the Big Game on 5 February...

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Branding Marketing News

Iberostar Hotels to Expand in North Africa

Olivia Pearce

January 31, 2017

Four-Star Iberostar Club Palmeraie Marrakech to Open in April as Part of Expansion Strategy Iberostar Hotels & Resorts is launching a four-star hotel in North...

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Branding Featured Marketing News

Royal Mail Honours David Bowie with Special Stamp Set

Olivia Pearce

January 27, 2017January 27, 2017

The First Time Royal Mail Has Dedicated an Entire Stamp Issue to An Individual Music Artist or Cultural Figure Royal Mail will issue a set...

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Marketing News Videos

Warner Bros Signs Multi-Year Deal with Starz Play

Olivia Pearce

January 25, 2017January 25, 2017

Starz Play Gains Right to Stream Premium TV Content Across MENA Region Warner Bros has signed a multi-year agreement with Starz Play, the video streaming...

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Design Marketing News

Johnnie Walker Releases Exclusive Blue Label for Chinese New Year

Olivia Pearce

January 24, 2017January 26, 2017

Fourth Annual Limited Edition Series to Celebrate Rooster Zodiac of the Lunar Calendar Johnnie Walker Blue Label rings in the Lunar New Year with the...

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Branding Featured Marketing News

Alibaba to Sponsor Olympic Games Through 2028

Olivia Pearce

January 23, 2017January 23, 2017

Previous Venture with Official Olympic Broadcaster Reached 380 Million Viewers on Youku Alibaba Group has agreed to a partnership with the International Olympic Committee (IOC)...

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Branding Featured Marketing News

Wahlberg Brothers Expand Wahlburgers in Asia

Olivia Pearce

January 23, 2017January 23, 2017

The Joint Venture with Cachet Hospitality Will Open First Three Restaurants in China Wahlburgers, the burger restaurant brand founded by Chef Paul Wahlberg and celebrity...