Olivia Pearce, Author at World Branding Forum

Read Time:2 Minute, 54 Second

Virgin Atlantic, VisitBritain and Marketing Manchester have joined forces in a two-year partnership to promote the airline's new direct routes from San Francisco and Boston,...

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Advertising Featured News

Sheraton Hotels & Resorts Celebrates 80 Years of Going Beyond

Olivia Pearce

April 3, 2017April 3, 2017

Sheraton Hotels & Resorts, part of Marriott International, Inc. launches its Go Beyond platform in celebration of its 80th anniversary The multi-faceted campaign includes a new...

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Branding Featured Industry

58% of Brand Lovers Hoard their Favourite Brands

Olivia Pearce

March 31, 2017

Loved food brands significantly more likely to lead consumers to buy more, pay more and talk more about the brand New research in the US...

Read Time:3 Minute, 23 Second

Featured Marketing News

Wyndham Rewards Surpasses 50 Million Member Mark

Olivia Pearce

March 31, 2017March 31, 2017

Hospitality brand targets more than 2,000 hotels in China by end of 2019 Wyndham Rewards, the award-winning, critically-acclaimed, guest loyalty programme of hotel giant Wyndham...

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Branding Featured News

Rebranding Reinforces Kemin Nutrisurance Promise to Customers

Olivia Pearce

March 30, 2017

Pet food division launching new visual identity and communications strategy Kemin Nutrisurance, the pet food and rendering technologies division of Kemin Industries, is launching a...

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Branding Campaigns Featured News

Buxom Runs #BandofBabes Starring Bella Thorne

Olivia Pearce

March 24, 2017March 24, 2017

Buxom revs up with #BandofBabes push starring new ambassador, Bella Thorne, who will appear in its digital and social media efforts. Shiseido-owned cosmetics brand, Buxom,...

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Branding Featured News

British Airways Lands Stephanie Pratt for Oakland Debut

Olivia Pearce

March 23, 2017March 23, 2017

British Airways has teamed up with Californian actress and Made in Chelsea star, Stephanie Pratt, to promote its new route to Oakland. British Airways has...

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Branding Design Featured News

Hilton Garden Inn Tweaks Design with Magnolia

Olivia Pearce

March 22, 2017March 22, 2017

Hilton Garden Inn has introduced a new design approach featuring six customisable prototype options with developers and revenue in mind. Hilton Garden Inn has revamped...

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Branding Campaigns Featured News

InterContinental Redefines Travel for Crowne Plaza

Olivia Pearce

March 21, 2017March 21, 2017

InterContinental introduces We're All Business, Mostly global brand platform as part of the group's Crowne Plaza Accelerate programme. InterContinental has launched its largest Crowne Plaza consumer...

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Campaigns Featured News

Nikon Showers Love on New York in New Campaign

Olivia Pearce

March 20, 2017March 20, 2017

Nikon's Newest Campaign "Love Letters from the N Line" Celebrates the Things We Love About New York City Through Amazing Images Today, Nikon unveiled its...

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Featured Marketing News

New York & Company to Double Eva Mendes Business

Olivia Pearce

March 17, 2017

Mendes collection is expanding to 24 additional Shop-in-Shops and six new store locations New York & Company, the speciality U.S. retailer, said that the Eva...

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Branding Featured Marketing News

Earin Forges Global Brand Partnership With Red Bull Racing

Olivia Pearce

March 16, 2017

Brand Becomes the Official Audio Partner for Leading Formula One Team Earin today announced a global partnership with Red Bull Racing to be the official...