Olivia Pearce, Author at World Branding Forum

Read Time:3 Minute, 10 Second

John Lewis Partnership becomes the first UK retailer to introduce 26 weeks equal parenthood paid maternity and paternity leave and two weeks paid pregnancy loss...

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Campaigns Featured News

PUMA and Neymar Jr partners to inspire children from Brazil

Olivia Pearce

June 14, 2021

PUMA and Neymar Jr encourages the children to chase their dreams and to ‘Only See Great' Global superstar Neymar Jr and PUMA teamed up to...

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Campaigns Featured News

Coca-Cola Company announces partnership with The Ocean Cleanup

Olivia Pearce

June 14, 2021June 14, 2021

The Coca-Cola partnership will implement cleanup systems, including the Dutch nonprofit’s solar-powered Interceptor, in 15 rivers by the end of 2022 The Coca-Cola Company and...

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Campaigns Featured Marketing News

Grubhub unveils “We Serve Restaurants” as restaurants reopen their doors

Olivia Pearce

June 11, 2021

This initiative marks a return to Grubhub's roots, helping restaurants build a business by leveraging digital tools to enhance diner relationships and drive demand Grubhub...

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Campaigns Featured News

Hennessy and the NBA ‘Makes Moves That Starts Movements’

Olivia Pearce

June 9, 2021

Hennessy shines a light on communities that are moving the culture forward Hennessy, the world's best-selling Cognac and Official Spirit of the NBA, WNBA, NBA...

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Advertising Campaigns Featured News

Bruno Mars directs and stars in new campaign for SelvaRey Rum

Olivia Pearce

June 9, 2021

Alongside Silk Sonic supergroup partner Anderson.Paak, Bruno Mars and SelvaRey introduce new expression for ultra-premium Rum Line On the heels of a blockbuster spring of...

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Campaigns Featured News

Hyundai and Disney launches an original creative campaign

Olivia Pearce

June 8, 2021

The campaign continues Hyundai's "Question Everything" creative platform for the all-new 2022 Tucson Hyundai and Disney have developed an original creative campaign to introduce the...

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Campaigns Featured News

Pinterest launches “You Just Might Surprise Yourself” campaign

Olivia Pearce

June 4, 2021

Pinterest showcases how the platform can provide people with new and exciting ideas to act on Pinterest has recently kicked off its new brand campaign,...

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Campaigns Featured News

Heineken USA and Waze launches US campaign to reduce drunk driving

Olivia Pearce

June 1, 2021June 1, 2021

Heineken's campaign is utilising targeted in-app notifications and offering vouchers from the leading rideshare app to encourage consumers not to drive when they drink Heineken...

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Design Featured News

Unilever announces plans to introduce recyclable toothpaste tubes

Olivia Pearce

May 24, 2021

Unilever’s oral care brands including Signal, Pepsodent and Closeup have announced plans to convert their entire global toothpaste portfolio to recyclable tubes by 2025 After...

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Campaigns Featured News

Klarna sets the record straight with a new interactive campaign

Olivia Pearce

May 17, 2021May 17, 2021

Klara playfully invites UK consumers to discover the truth about the brand with Spanish artist, Ignasi Monreal Klarna, a global banks, payments and shopping service,...

Read Time:1 Minute, 51 Second

Campaigns Featured Marketing News

Michelob ULTRA encourages people to get outdoors and get active, safely

Olivia Pearce

May 14, 2021May 14, 2021

Michelob ULTRA launches 'Beer Run' - a first of its kind programme allowing consumers to trade in their hard-earned miles for beer Michelob ULTRA, the...