Olivia Pearce, Author at World Branding Forum

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Hard Rock International is expanding its footprint to the sands of sunny Daytona Beach with the upcoming opening of a fourth hotel in Florida. Hard...

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Branding Campaigns Featured News

Tommy Hilfiger Tunes into Fall with The Chainsmokers

Olivia Pearce

June 12, 2017June 12, 2017

Tommy Hilfiger continues its tradition of fusing fashion and music by naming The Chainsmokers the global ambassadors for its menswear. Tommy Hilfiger has named The...

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Branding Featured News

Nescafé Sweetens Deal with Creamy Coffee Concept

Olivia Pearce

June 9, 2017June 9, 2017

Nestlé has introduced a pilot project in Canada, with the debut of the Nescafé Coffee Taproom in Toronto, with more such shops coming up. Nestlé...

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Branding Featured News

Magnum Ice Cream Gives New York Summer Scoop

Olivia Pearce

June 8, 2017June 8, 2017

Magnum New York is offering fans a unique summer experience, courtesy of the brand’s new storefront located on Washington Street. Ice cream brand, Magnum, returns...

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Branding Featured News

Smithworks Vodka Extends Pour into Tennessee

Olivia Pearce

June 7, 2017June 7, 2017

Pernod Ricard USA brand, Smithworks, is set to launch in the home of country music alongside Blake Shelton, with its debut set in Nashville. With...

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Branding Featured News

Panini America Scores Deal with Christian Pulisic

Olivia Pearce

June 6, 2017June 6, 2017

Christian Pulisic’s memorabilia, including game-worn and game-used items, will now be available exclusively through Panini Authentic. Sports and entertainment collectibles company and FIFA World Cup...

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Branding Featured News

Auntie Anne’s Turns Lemonade into Summer Surprise

Olivia Pearce

June 5, 2017June 5, 2017

Auntie Anne’s is adding a zesty twist to an old classic by bringing together its signature lemonade and iced tea in a new concoction. Auntie Anne's...

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Featured Industry News Technology

Logo Brands Acquires GameMaster, the Ball Industry Brand

Olivia Pearce

June 2, 2017June 5, 2017

GameMaster distribute balls and sporting goods with officially licensed collegiate team logos and marks Logo Brands, a premier manufacturer of outdoor lifestyle products, has acquired...

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Branding Featured News

Vivo Official Sponsor of 2018 and 2022 FIFA World Cup

Olivia Pearce

June 1, 2017

Brand Becomes Exclusive Smartphone Sponsor for the Football Tournament Global smartphone brand Vivo has agreed with the International Federation of Association Football (FIFA) to sponsor...

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Campaigns Featured News

OUTFRONT Media brings Indonesia tourism campaign to U.S.

Olivia Pearce

May 31, 2017May 31, 2017

Times Square Placement Allows Maximum Exposure of Wonderful Indonesia Campaign to New Yorkers OUTFRONT Media Inc. recently expanded partnership with the official Indonesian Ministry of Tourism,...

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Campaigns Featured News Videos

Tiger Beer and WWF join forces to fight illegal tiger trade

Olivia Pearce

May 30, 2017May 31, 2017

Partnership Begins With a Donation of US$1/£0.78 Million to WWF and a Digitally Led Campaign Tiger Beer and WWF are inviting people around the world...

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Featured Marketing News

Budweiser Stage debuts fan first experience at revamped venue

Olivia Pearce

May 30, 2017

Canada's Premier Music Venue Opens After Significant Upgrades Toronto's new Budweiser Stage is set to be one of the best music venue experiences in Canada. With...