Olivia Pearce, Author at World Branding Forum

August 17, 2017August 21, 2017

AT&T has introduced a new phase to its Later Haters push, with Gabby Douglas on board to drive the campaign’s #EverdayVacay message. AT&T and youth...

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New York & Company Ties Up with Gabrielle Union

August 16, 2017August 17, 2017

New York & Company has debuted its first collection with Gabrielle Union. The limited-edition capsule is available online and in stores. New York & Company...

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Maggie Sottero Walks Down Memory Lane in the Fall

August 15, 2017August 15, 2017

Maggie Sottero is celebrating its twentieth year with a social media push and runway debut of its anniversary collections in key markets. Maggie Sottero Designs,...

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Pony Gets Back on the Horse with Relaunch Campaign

August 14, 2017August 15, 2017

Iconix has created a push featuring music and television icon, Joey Bada$$, to relaunch original sneaker, Pony, a brand born in New York. Iconix is...

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Subaru Canada Gears Up for Fall Release of the Impreza

August 11, 2017August 12, 2017

Subaru Canada will welcome the 2018 Impreza to showrooms across the country during the fall season in both five-door and sedan styles. Subaru will begin...

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GapKids Casts Jacob Tremblay in Forward with

August 10, 2017August 10, 2017

A Lionsgate tie-up, the GapKids Forward with push celebrates people who inspire children using confidence, focus, creativity, and kindness. GapKids has introduced a new push celebrating the...

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British Airways Strike a Chord with Music City Route

August 9, 2017August 9, 2017

British Airways will launch a new five-a-week service from London, with direct flights to Nashville scheduled to begin in May of next year. British Airways...

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Jim Beam Unveils Vanilla Whiskey with Mila Kunis

August 8, 2017August 8, 2017

Jim Beam has debuted a new flavour blending vanilla bean liqueur and Kentucky straight bourbon whiskey, with a push starring Mila Kunis. Jim Beam has...

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Chrysler and Kango Ride on Pacifica Hybrid Partnership

August 7, 2017August 9, 2017

Chrysler and Kango have partnered to introduce a rideshare service partnership, with the first leg of the journey beginning in the Bay Area. Chrysler and Kango,...

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P.F. Chang’s Debuts Brand in the United Kingdom

August 4, 2017August 5, 2017

Global full-service restaurant chain, P.F. Chang's, deliver a first-of-its-kind concept by the brand, Asian Table, to the heart of London. P.F. Chang's has opened its...

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Procter & Gamble Ups Safety with Child-Guard Tubs