Olivia Pearce, Author at World Branding Forum

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LeasePlan launches major global marketing campaign, highlighting the company's commitment to offering What's next in mobility to its customers via an 'Any car, Anytime, Anywhere'...

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Branding Campaigns Marketing News

Absolut and Rita Ora Team Up to Announce Open Mic Project

Olivia Pearce

October 13, 2017October 13, 2017

Absolut Vodka Promotes More Acceptance through Co-Created Song Using Real Stories from Fans Timed to Debut Around the 60th Annual GRAMMY Awards Absolut Vodka celebrates...

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Branding Featured News

Pfizer Partners with The Boston Globe Brand Content Studio

Olivia Pearce

October 12, 2017October 12, 2017

The Boston Globe's in-house brand content studio BG BrandLab and Pfizer are partnering on a series called "Dear Scientist" This series is aimed to help...

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Branding Featured News Press Release

World Branding Awards 2017 Celebrated at Kensington Palace

Olivia Pearce

October 11, 2017September 26, 2018

Global World Branding Awards Winners include Apple, BMW, Cartier, Club Med, Coca-Cola, Facebook, Google, Lego, L'Oréal, Louis Vuitton, Samsung and Starbucks The fourth edition of...

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Branding Featured News

Activision Blizzard Consumer Products Group Arrives at Brand Licensing Europe 2017

Olivia Pearce

October 11, 2017October 11, 2017

Set for International Growth, New Activision Blizzard Partners Include Rubber Road, Paladone, Exquisite Gaming, ThinkGeek, NECA and Rossi Activision Blizzard brings its powerhouse slate of...

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Branding Industry

Content Marketing Platform Buzzsomo Acquired by Brandwatch

Olivia Pearce

October 11, 2017

Brandwatch announces its acquisition of BuzzSumo, a popular content marketing and influencer identification platform The acquisition of the BuzzSumo business builds on Brandwatch's strengths as...

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Branding Campaigns Featured News

Ernst & Young Campaign Points to Transformative Age

Olivia Pearce

October 10, 2017

Ernst & Young New Multimedia Campaign Launches with Full-Page Ads in The Wall Street Journal, New York Times and Financial Times Today, Ernst & Young LLP...

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Branding Industry

Maxx Marketing Partners with Warner Bros. Consumer Product

Olivia Pearce

October 10, 2017

Global Development and Manufacturing Management Solution for the Plush and Soft Body Doll Category Created with Maxx-WBCP Partnership Driving for deeper consumer engagement, Warner Bros....

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Branding Campaigns Featured News

Mercedes-Benz Launches Campaign with the Justice League

Olivia Pearce

October 9, 2017October 9, 2017

Mercedes-Benz vehicles will join the League alongside Batman, Wonder Woman, Aquaman, Cyborg and The Flash as they race to save the planet from an alien...

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Branding Featured News

Quaker Marks Oatober: A Month to Share Oat Benefits

Olivia Pearce

October 6, 2017

Quaker Oat Initiatives Planned Everywhere Oats are Consumed - Worldwide It's that time of the year again. Quaker Oats is ringing in Oatober, a month-long...

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Branding Campaigns Featured News

Jeep Brand Launches ‘Release Your Renegade’ Campaign

Olivia Pearce

October 6, 2017October 6, 2017

Emerging Renegade Artists Featured in Jeep Brand Marketing Campaign Astralwerks Records breakout artist Halsey and three emerging "renegade" artists – Molly Kate Kestner (Atlantic Records),...