Nurul Rustam, Author at World Branding Forum

Read Time:2 Minute, 36 Second

Charlotte Tilbury, the renowned beauty brand, is marking the launch of its first fragrance collection with a vibrant pop-up event in London. What's more, the...

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Advertising Branding Campaigns General

Club Med Breaks Ground: Debuting Its Premier Resort in the Heart of the Middle East

Nurul Rustam

May 13, 2024May 13, 2024

Club Med, renowned for its expertise in luxury all-inclusive vacations, is set to introduce its inaugural resort in the Middle East by unveiling the Club...

Read Time:3 Minute, 37 Second

Advertising Branding Campaigns Marketing News

Crocs Reigns Supreme as the World’s Popular Fashion Brand

Nurul Rustam

May 10, 2024May 17, 2024

The foremost goal of every fashion or beauty brand is to establish an emotional bond that inspires consumers to buy, whether it's the newest anti-ageing...

Read Time:2 Minute, 42 Second

General Industry Marketing News

AstraZeneca Ends Production of Covid-19 Vaccine Due to Declining Demand

Nurul Rustam

May 9, 2024May 9, 2024

AstraZeneca is retracting its Covid-19 vaccine after being in the market in less than four years following its launch in the UK. This decision comes...

Read Time:3 Minute, 48 Second

Branding Design Featured General Marketing

Jacquemus Expands: Wedding Line & New Paris Offices Unveiled

Nurul Rustam

May 8, 2024May 8, 2024

French designer Simon Porte Jacquemus is immersed in a flurry of activity across various fronts, from a chic restaurant in Saint-Tropez to a captivating wedding...

Read Time:2 Minute, 44 Second

General Industry News Technology

What You Need to Know about the Latest Microsoft Investment in Malaysia

Nurul Rustam

May 7, 2024May 7, 2024

On May 2nd, CEO Satya Nadella announced that Microsoft is committing $2.2 billion over the next four years to Malaysia's emerging cloud and artificial intelligence...

Read Time:3 Minute, 34 Second

Entertainment General News

TikTok & Universal Music Group Reach Agreement: Artists Return After Licensing Deal

Nurul Rustam

May 3, 2024May 3, 2024

TikTok and Universal Music Group have finalised an agreement enabling songs and artists from its labels, including Olivia Rodrigo and Drake, to make their comeback...

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Advertising Branding Campaigns Featured General Marketing

Supermodel Bella Hadid Debuts Luxury Fragrance Line, Orebella

Nurul Rustam

May 2, 2024May 7, 2024

Bella Hadid has been the face of campaigns and gracing runways since the age of 16. Throughout her career, she spent countless hours in makeup...

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Featured General Marketing News

Starbucks Stock Price Falls 12% After Weak Earnings, Downgraded Forecast

Nurul Rustam

May 1, 2024May 2, 2024

On Tuesday 30th April, Starbucks announced quarterly earnings and revenue below expectations, driven by an unexpected drop in same-store sales. Additionally, the coffee chain reduced...

Read Time:2 Minute, 42 Second

Advertising Branding General News

Estée Lauder and Microsoft Join Forces on AI-Powered Beauty Innovation Lab

Nurul Rustam

April 30, 2024April 30, 2024

The Estée Lauder Companies (ELC) and Microsoft Corp. have joined forces once more to establish an AI Innovation Lab. Utilising Microsoft's Azure OpenAI Service's generative...

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Advertising Featured News

Beyond Luxury: The Soaring Price of Chanel Iconic Flap Bag

Nurul Rustam

April 29, 2024April 29, 2024

Chanel's renowned medium flap bag has experienced a recent price hike, surpassing the €10,000 mark for the very first time. Leena Nair, CEO of Chanel,...