Mark Nathaniel, Author at World Branding Forum

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Ongoing Partnership with Warner Bros Consumer Products Yields New Building Sets and Collectibles Inspired by Harry Potter and Fantastic Beasts Film Series LEGO Systems, a...

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Featured Marketing News

Cobra Electronics Partners with NASCAR’s Bubba Wallace

Nathaniel Mark

February 13, 2018

Bubba Wallace to Serve as Brand Ambassador for Cobra Line of Mobile Electronics Cobra Electronics, a leading designer and marketer of award-winning automotive, mobile and...

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Featured Marketing News

PepsiCo Brings Personality Pop with New bubly Sparkling Water

Nathaniel Mark

February 9, 2018

bubly Comes a Year After Launch of PepsiCo's LIFEWTR PepsiCo announced the launch of bubly, a new product in the sparkling water category. It is a...

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Featured Marketing News

Peak Unveils 6 National Uniforms for PyeongChang 2018 Winter Olympics

Nathaniel Mark

February 8, 2018

Athletes to Feel Energy and Hope with PEAK Uniforms Chinese sportswear brand, PEAK, held a collection release conference on 31 January which unveiled the uniforms of...

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Featured Marketing News

Hainan Airlines Launches First Ever Mexico to Beijing Service

Nathaniel Mark

February 6, 2018

New Route Service to Offer More Convenience to Hainan Airlines Customers Hainan Airlines officially announced last Friday the launch of its first direct flights from Tijuana...

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Featured Marketing News

Super Bowl Marketing Features Hyundai Hope On Wheels

Nathaniel Mark

February 5, 2018February 5, 2018

Sixty Second Super Bowl Commercial Captures Emotional Surprise of Hyundai Owners For the first time ever, Hyundai featured its non-profit organisation, Hyundai Hope On Wheels,...

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Branding Featured News

Bridgestone Counts Down to PyeongChang 2018 Winter Games

Nathaniel Mark

January 30, 2018

Worldwide Olympic Partner, Bridgestone, to support Olympic Winter Games with product supply, athlete partnerships, education programmes and more Bridgestone, a tyre and rubber company and...

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Industry Marketing

Ogilvy & Mather Singapore Appointed AOR by Changi Airport Group

Nathaniel Mark

January 30, 2018

Ogilvy aims is to build on CAG track record of delivering personalised, delightful, efficient and innovative experiences to travellers Ogilvy & Mather Singapore announced that it...

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Featured Marketing News

IKEA Founder Ingvar Kamprad Passes Away at 91

Nathaniel Mark

January 29, 2018May 8, 2018

The IKEA Founder peacefully passed away, at his home in Småland, Sweden, surrounded by his loved ones following a short illness. Ingvar Kamprad was born in...

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Branding Featured Marketing News

HARMAN Names Priyanka Chopra as Global Brand Ambassador

Nathaniel Mark

January 25, 2018February 5, 2018

Chopra Joins Growing Roster of Luminaries in Music, Entertainment and Sports with HARMAN Announcement HARMAN International, a wholly-owned subsidiary of Samsung Electronics, focused on connected technologies...

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Advertising Featured News

Subaru Unveils New “Dog Tested. Dog Approved.” TV Ads

Nathaniel Mark

January 23, 2018January 23, 2018

The love for four-legged friends continued by Subaru with a series of custom digital content and partnerships Continuing its tradition of creating popular pet-focused ads,...

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Featured Marketing News

Hyundai Supports the 2018 Red Bull Crashed Ice Races

Nathaniel Mark

January 22, 2018

Collaboration Strengthens Hyundai Effort to Connect with Fans Through Sport and Culture Hyundai and its new N lineup are taking on the freezing-cold temperatures of...