Joshua Hughes, Author at World Branding Forum

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AXE and LOLA MullenLowe developed an AR lens to show support for Pride on and off the playing field Earlier this week UEFA made headlines...

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Miller Lite announces the launch of its latest initiative, “Open & Proud”

Joshua Hughes

June 25, 2021

Miller Lite is setting a goal to impact bars across the country through inclusivity training, town halls, and a US$250K donation to Equality Federation Miller...

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SK-II STUDIO supports women entrepreneurs in Tokyo

Joshua Hughes

June 22, 2021

SK-II shines a much-needed spotlight on women-owned small businesses and entrepreneurs in Tokyo that has been highly impacted by the pandemic Furthering its commitment towards...

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Advertising Campaigns Featured News

ŠKODA unveils new UK ad for its highly-anticipated first all-electric SUV

Joshua Hughes

June 18, 2021

ŠKODA unveils a new direction for the brand’s UK ‘Driven by Something Different' campaign platform ŠKODA has launched a new UK TV ad for its...

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Renault unveils its new Kangoo Van with Publicis Conseil

Joshua Hughes

June 18, 2021

Renault and Publicis Conseil's campaign features a craftsman developing his business using the new Renault Kangoo Van Since the launch of the first generation, Renault...

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Häagen-Dazs launches its latest campaign, ‘Love The Mix’

Joshua Hughes

June 17, 2021

Häagen-Dazs campaign is supported by a series of local activations ranging from dance challenges and art exhibitions to eye-catching digital out-of-home experiences Häagen-Dazs has burst...

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Lipton Iced Tea encourages Americans to savour moments together

Joshua Hughes

June 14, 2021

Lipton Iced Tea is helping Americans take a moment, no matter how small, to stop chuggin' and start sippin' with the launch of Lipton Sunshine...

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Coca-Cola evokes “all the feels” with new poetic packaging

Joshua Hughes

June 11, 2021

Coca-Cola is inviting Americans to celebrate summer with new poetic packaging evoking “all the feels” of the season. To welcome back summertime rituals that will...

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Pepsi MAX rewards the bold for ‘Challenge Your Taste’ campaign

Joshua Hughes

June 8, 2021

Pepsi MAX rewards those that are bold enough to challenge norms, conventions and cliches in pursuit of bolder, better, and tastier experiences Pepsi MAX has...

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OREO is on a mission to bring all life forms together

Joshua Hughes

June 8, 2021

OREO is making an "Offering" of its famous Double Stuf cookies to welcome all UFOs and is encouraging others to get in on the fun...

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Amstel ULTRA launches “Choose Your Way to Live” with Rafa Nadal

Joshua Hughes

May 24, 2021

In his first campaign for the brand, Nadal stars in both Amstel ULTRA and Amstel 0.0 TVC’s, filmed from his home Island of Mallorca Amstel...

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Tanqueray partners with Joe Jonas just in time for summer in the US

Joshua Hughes

May 17, 2021May 17, 2021

Tanqueray teams up with Joe Jonas for a stylish & vibrant content series to shine a light on the perfect summer drinking occasions Tanqueray, widely-known...