Joshua Hughes, Author at World Branding Forum

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Following Saturday’s conclusion of a second, successful Lions Health, the doors of the Palais des Festivals have opened for the 62nd Cannes Lions Festival of...

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Advertising Featured Industry News

The Economist Makes Its Cannes Debut with “Wake Up with The Economist”

Joshua Hughes

June 22, 2015June 22, 2015

Economist editors Daniel Franklin, Alexandra Suich and Tom Standage, along with top marketers from Walt Disney, Dell, Airbnb, Nestle, P&G and more, will debate creativity...

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Advertising Featured Industry News

Ogilvy & Mather Worldwide Chairman and CEO to retire in second half of 2016

Joshua Hughes

June 19, 2015June 21, 2015

Miles Young will become the next Warden of New College at Oxford University. Ogilvy & Mather has announced that Miles Young, Worldwide Chairman and CEO...

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Advertising Campaigns Featured Marketing News Public Relations

Selena Gomez Shines as Pantene’s Newest Ambassador; Strong Is Beautiful” Campaign will Debut August 2015

Joshua Hughes

June 16, 2015July 4, 2023

World-Wide Multi-Platinum-Selling Singer and Actress Named New Face of Iconic Hair Care Brand. Actress, recording artist and trendsetter Selena Gomez knows a thing or two...

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Advertising Industry Marketing News

Infographic: Red Backgrounds and Male Faces Net Higher Advertising Conversions Says Rocket Fuel

Joshua Hughes

June 15, 2015July 4, 2023

Visual Companion Highlights Key Findings of Landmark Rocket Fuel Creative Study. Rocket Fuel, a leading programmatic marketing platform provider that uses artificial intelligence (AI) at...

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Advertising Featured Industry News

Leo Burnett Forecasts 2015 Cannes Lion Winners In 28th Cannes Predictions

Joshua Hughes

June 12, 2015July 4, 2023

Predictions Feature 20 Contenders and Global Industry Trends. Leo Burnett Worldwide revealed its 28th annual Cannes Predictions anticipating the results of this year's 62nd Cannes...

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Advertising Branding Campaigns Featured Marketing News

Starwood Hotels & Resorts Unveils Bold New Vision for Iconic Sheraton Brand

Joshua Hughes

June 1, 2015July 4, 2023

"Sheraton 2020” Plan Is Underway featuring $100 Million Marketing Campaign, Launch of New Sheraton Grand Tier, Design Innovation, Enhanced Service and Accelerated Growth. From the...

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Advertising Branding Marketing News Social Media

Is your Child the Next Face of GapKids or babyGap? Here’s your Chance to See Them in a Store Window!

Joshua Hughes

May 18, 2015July 4, 2023

Casting Call returns with public voting back by popular demand Is your child amazingly awesome, brave, curious, confident, carefree, eager, fearless, funny, loving, loud, proud,...

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Branding Campaigns Featured Industry Marketing News

FedEx Signs Three-Season Agreement to Become Main Sponsor of the UEFA Europa League

Joshua Hughes

May 15, 2015July 4, 2023

Sponsorship builds on FedEx’s extensive history of sports partnerships, including sponsorship of the ATP World Tour, 2014 Ryder Cup, PGA TOUR and NFL FedEx and...

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Advertising Branding Campaigns Featured News Technology

Watch How A Virtual Dog Follows You Around A Shopping Centre: New Innovative Interactive Campaign by Battersea

Joshua Hughes

May 11, 2015July 4, 2023

You are given a leaflet. You suddenly notice that everywhere you go, you are being followed, by a dog. How would you react? Battersea Dogs...

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Branding Featured Marketing News Public Relations

Tecate Tastes Triumph As Bold Bet On Mayweather Pacquiao Bout Breaks Records Before Fight Night

Joshua Hughes

April 30, 2015July 4, 2023

Presenting and Exclusive Beer Sponsor Tecate Embraces Bold Opinions in the Weeks Leading up to May 2nd Tecate, the Mexican beer which is a longtime...

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Branding Campaigns Featured Marketing News Technology

Curio – A Collection by Hilton Invites Consumers to Celebrate Individuality through New Campaign

Joshua Hughes

April 28, 2015July 4, 2023

Curio Launches Hilton HHonors Promotion in Conjunction with New Website and ‘Be Intrigued’ Campaign Hilton Worldwide’s growing global brand, Curio – A Collection by Hilton,...