Joshua Hughes, Author at World Branding Forum

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Bombay Sapphire shows viewers that the perfect gin and tonic goes far beyond being a cocktail – it is an experience for the senses Bombay...

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Advertising Campaigns Featured News

Dodge and Sony Pictures unveils it latest spot, “Life Lessons”

Joshua Hughes

August 6, 2021

Dodge spot features Gary Cole, reprising his role as Reese Bobby, imparting "Life Lessons" using the road as his classroom with son Ricky Bobby and...

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Advertising Campaigns Featured News

Mattress Firm announces mission to rid America of “Junk Sleep”

Joshua Hughes

July 22, 2021

The campaign supports Mattress Firm's long-standing commitment to helping people get a better night's sleep and live happier and healthier lives Mattress Firm, the nation's...

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Advertising Campaigns Featured News

Tanishq has launched its new TVC campaign by Lowe Lintas

Joshua Hughes

July 21, 2021

Tanishq has launched its new TVC campaign by Lowe Lintas called ‘Little Big Moments’, an ode to those moments that need a special everyday celebration...

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Advertising Campaigns Featured News

Lipton Iced Tea and T-Pain shows how tea time is “We” time

Joshua Hughes

July 16, 2021

T-Pain stars as "Cousin T" in Lipton Iced Tea's digital content series encouraging viewers to reclaim their time with loved ones To show just how...

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Advertising Campaigns Featured News

La Colombe Coffee Roasters launches “Taste Your Cold Brew Dreams”

Joshua Hughes

July 15, 2021

The summer campaign is designed to build brand awareness for the La Colombe Draft Latte among the coffee curious in key markets Beginning in July,...

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Branding Design Featured News

Coca-Cola Zero Sugar unveils a refreshed taste and look

Joshua Hughes

July 15, 2021

Coca-Cola unveils the most iconic packaging powered by some of the brand's most creative, consumer-centric marketing yet Coca-Cola Zero Sugar is rolling out an even...

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Campaigns Featured News

FIJI Water creates a perfect storm to highlight its pristine source

Joshua Hughes

July 13, 2021July 13, 2021

FIJI Water's new campaign takes viewers on a journey to show why "It's Not Just Water," and introduces new packaging FIJI Water, the premium imported...

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Campaigns Featured News

Pepsi celebrates unapologetic locals for doing their “New York Thing”

Joshua Hughes

July 8, 2021

Pepsi honours its New York roots by featuring real New Yorkers in its newest campaign and encouraging people to nominate the deserving locals they know...

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Advertising Campaigns Featured News

Renault launches a new global campaign, “Proud Of It”

Joshua Hughes

July 7, 2021

Renault's "proud of it" campaign is aimed at all those who lead busy lives but are close to the essentials Renault has always been able...

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Branding Campaigns Featured News

Unilever commits to building a more equitable and inclusive society

Joshua Hughes

July 5, 2021

Unilever lays the groundwork for a purpose-led approach to working with college athletes with the first campaign from Degree Deodorant As a company committed to...

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Campaigns Featured News

Renault challenges the codes of after-sales communications

Joshua Hughes

July 2, 2021

With its new signature "Long life for cars to live", Renault reaffirm the raison d'être of its after-sales service: make your car live longer Today,...