Joshua Hughes, Author at World Branding Forum

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The Virginia Beach Convention and Visitors Bureau is driving appeal to encourage travellers to explore the destination beyond just its beaches. The Virginia Beach Convention...

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Nike Fits Female Athletes for Summer of Football

Joshua Hughes

March 13, 2019March 14, 2019

Strengthening its focus on women and girls in sport, Nike kicks off the summer with national team collections for female football athletes. Nike was joined...

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Hanes Celebrates 30 Years of Michael Jordan

Joshua Hughes

March 11, 2019March 12, 2019

Hanes and Michael Jordan celebrate their thirty-year partnership with a trading card promotion to commemorate the milestone anniversary. Hanes has launched a consumer campaign to...

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Dodge Drives into Town for Muscleville Season

Joshua Hughes

March 8, 2019March 11, 2019

Dodge has launched a marketing campaign starring Bill Goldberg as the mayor of Muscleville, a dream place created for brand enthusiasts. Dodge has rolled out...

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Grey Midwest Elevates Two Creative Leaders

Joshua Hughes

March 7, 2019March 8, 2019

Following its recent CCO appointment of Adam Kahn, Grey Midwest has newly promoted two agency veterans to Group Creative Director. Grey Midwest has promoted Margaret...

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Tecate Ups American Beer Game with Titanium

Joshua Hughes

March 6, 2019March 7, 2019

Tecate has announced the release of Titanium into the United States, the first Mexican import to disrupt the category with a high-ABV beer. Tecate has...

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Halo Top Creamery Churns Out Adult Ice Cream

Joshua Hughes

March 5, 2019March 6, 2019

Halo Top Creamery has created an advertising campaign, Ice Cream for Adults, which stars Nick Viall and features four creative spots. Halo Top Creamery has...

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Gillette Releases Every Hero Sweats Campaign

Joshua Hughes

March 1, 2019March 3, 2019

Gillette is collaborating with Operation Homefront for its Every Hero Sweats push, which is focused on service members and their families. Gillette Deodorant, in collaboration...

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Natural Light Unveils Naturdays with Pat McAfee

Joshua Hughes

February 26, 2019June 13, 2023

Natural Light has launched Naturdays, a strawberry lemonade lager, in the United States, with a push starring ex-NFL punter, Pat McAfee. Natural Light, the reduced-calorie...

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H&M Pays Homage to New York with Love Letter

Joshua Hughes

February 25, 2019February 25, 2019

H&M has rolled out a campaign to celebrate its American heritage and the upcoming opening of four new locations in New York City. H&M Loves...

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Grey Midwest Promotes Adam Kahn to CCO

Joshua Hughes

February 22, 2019February 22, 2019

Worldwide Chief Creative Officer, John Patroulis, has announced the appointment of Adam Kahn to the position of CCO at Grey Midwest. Grey Midwest has elevated...