Joshua Hughes, Author at World Branding Forum

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Along with its latest spot with The Weeknd, Pepsi launches a digital fan portal The Pepsi Super Bowl Halftime Show is one of the most...

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Advertising Campaigns Featured News

Pringles releases out-of-this-world 2021 big game flavour stacking ad

Joshua Hughes

January 29, 2021January 29, 2021

The brand debuts its 30-second spot that showcases the hilarious consequences that can ensue when Flavour Stacking Pringles crisps As the biggest snacking day of...

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Advertising Campaigns Featured News

Chipotle launches its first ever Super-Bowl commercial

Joshua Hughes

January 27, 2021

The ad highlights the impact that Chipotle's 'Food with Integrity' standards could have on the world, including reducing carbon emissions, saving water, and supporting local...

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Advertising Campaigns Featured News

Tata Coffee Grand draws parallel between sound and emotion in latest ad

Joshua Hughes

January 25, 2021

Tata Coffee Grand's ad campaign aims to create a new language for coffee – Shik-Shik-Shik that evokes emotions and excitement amongst consumers Tata Coffee Grand...

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Advertising Campaigns Featured News

SodaStream announces partnership with bubly with latest ad campaign

Joshua Hughes

January 21, 2021

SodaStream's latest ad campaign features Michael Bublé Two beloved brands in the sparkling water category are joining forces to shake things up and give consumers...

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Campaigns Featured Marketing News

Stella Artois reunites Eli Manning and Victor Cruz in latest ad

Joshua Hughes

January 20, 2021June 13, 2023

Eli Manning and Victor Cruz will take to the field together once more to give fans the play-by-play of four winning recipes that pair perfectly...

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Advertising Campaigns Featured News

Doritos debuts its Super Bowl campaign with a cliff-hanging teaser

Joshua Hughes

January 19, 2021

Doritos #FlatMatthew campaign features Jimmy Kimmel and Mindy Kaling in a cliff-hanging teaser Whilst Doritos has been a Super Bowl fixture for more than two...

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Advertising Campaigns Featured News

Poland Spring Origin unveils its latest ad campaign with Patrick Dempsey

Joshua Hughes

January 18, 2021

Poland Spring Origin and Patrick Dempsey bring the crisp, refreshing taste of Maine to the nation in its latest spot Poland Spring Origin, 100% Natural...

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Advertising Campaigns Featured News

Sun-Maid feeds imaginations in its latest marketing campaign

Joshua Hughes

January 15, 2021

Sun-Maid shines on innovation, shows the whole fruit's possibilities as the company commits to the imagination Sun-Maid's imagination has already transformed the humble raisin into...

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Campaigns Featured News

Pepsi champions Black-owned restaurants in latest campaign

Joshua Hughes

January 5, 2021January 5, 2021

Pepsi's consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants Recognising the diverse range of delicious food, rich...

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Advertising Campaigns Featured News

Budget Direct unveils its latest ad campaign with 303 MullenLowe Sydney

Joshua Hughes

January 4, 2021

Budget Direct's latest "Insurance Solved" campaign wreaks havoc upon unsuspecting folk and sees two giant monsters hurling a mangled wreak of a car onto a...

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Advertising Campaigns Featured News

Mercari gives new life to unused things with the Beatles’ “Hello, Goodbye”

Joshua Hughes

January 4, 2021

Beatles song "Hello Goodbye" leads ad campaign for selling app Mercari, showcasing the beauty of passing items forward Mercari, the popular online marketplace that connects...