Joshua Hughes, Author at World Branding Forum

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MTN DEW's ad playfully imagines the life of LeBron James if he chose to snooze in the mornings, juxtaposing the alternate reality of the NBA...

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Advertising Campaigns Featured News

ASICS and Novak Djokovic unveils a special collaboration film

Joshua Hughes

May 10, 2021

ASICS and Novak Djokovic are relaying the positive effect of pushing body and mind forward – regardless of the circumstance ASICS and Novak Djokovic have...

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Advertising Campaigns Featured News

Ram Truck and Foo Fighters shines a ‘Spotlight’ on everyday rock stars

Joshua Hughes

May 7, 2021

The ad reinforces the shared values of Ram Truck and Foo Fighters, shining a light on all those who remind us they are built to...

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Advertising Campaigns Featured News

AXE shows how scent drives attraction in latest ad campaign

Joshua Hughes

May 6, 2021

The ad debuts a fresh take on AXE's ultimate mission to help guys smell and feel their best because they never know when, where and...

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Campaigns Featured News

Degree unveils deodorant designed for people with disabilities

Joshua Hughes

May 4, 2021

Degree has collaborated with consumers with disabilities and a diverse group of experts to come up with a concept deodorant that makes application easier People...

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Advertising Campaigns Featured News

Michelin announces the launch of its largest advertising campaign

Joshua Hughes

May 4, 2021

The ad campaign highlights Michelin as a part of everyday life across the globe Michelin Group has launched its largest advertising campaign in years, spanning...

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Campaigns Featured Marketing News

FedEx launches its latest sustainability marketing effort with Willie Nelson

Joshua Hughes

May 3, 2021

FedEx is doing its part to prioritise a more sustainable planet, with the goal to be carbon neutral by 2040 As we close out Earth...

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Advertising Campaigns Featured News

Mars Wrigley UK helps the public get their Ding! back in latest spot

Joshua Hughes

April 30, 2021

Mars Wrigley's gum brand, EXTRA has portrayed an exaggerated version of the post-lockdown mood in their latest spot Mars Wrigley UK has released a new...

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Advertising Campaigns Featured News

Meiji America launches “Hungry Panda? Hello Panda!” campaign

Joshua Hughes

April 27, 2021April 28, 2021

Meiji's light-hearted, comedic campaign spotlights a series of teens solving unsatisfying snacking moments with the help of a friendly giant panda Snacking is a big...

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Campaigns Featured Marketing News

Amstel ULTRA serves up global partnership with tennis star, Rafael Nadal

Joshua Hughes

April 21, 2021

In his first beer partnership, Rafael Nadal will represent Amstel ULTRA and Amstel 0.0 over the next three years, as the brands expand into new...

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Campaigns Featured News

Taco Bell partners TerraCycle to recycle hot sauce packets

Joshua Hughes

April 20, 2021April 20, 2021

The initiative is a first in the quick service restaurant industry and will give new life to the currently single-use hot sauce packets as Taco...

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Campaigns Featured News

Procter & Gamble and Major League Soccer announces partnership

Joshua Hughes

April 15, 2021

P&G looks forward to engaging passionate fans and collaborating with MLS to support local communities and increase equity in sports and society As Major League...