Eliza Jane, Author at World Branding Forum

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Gap Inc. sells approximately 10 million non-medical grade face masks to businesses and Governments as the workforce re-opens Gap Inc. has announced it has launched...

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Branding Campaigns Featured News

Puma supports Mercedes-AMG Petronas Formula One against racism

Eliza Jane

July 7, 2020

Sports company Puma proudly supports the statement of its partner the Mercedes-AMG Petronas F1 Team against racism and all forms of discrimination by choosing to...

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Advertising Campaigns Featured News

Klarna launches a new shoppable entertainment campaign in the US

Eliza Jane

July 1, 2020

Klarna partners LA-based creative agency Mirimar on the “Swedish for smoother shopping” campaign Klarna, the leading global payments provider and shopping service, has announced updates...

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Branding Featured News

Unilever announces changes in Fair & Lovely brand name

Eliza Jane

June 29, 2020

The evolution to a more inclusive vision of beauty that celebrates and cares for all skin tones, and no longer uses the words ‘white/whitening’, ‘light/lightening...

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Campaigns Featured News

Ben & Jerry’s joins Facebook advertising boycott

Eliza Jane

June 25, 2020

Ben & Jerry's joins The North Face, REI, and Patagonia in the #StopHateForProfit campaign Ice cream brand, Ben & Jerry's, has paused all advertising from...

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Campaigns Featured News

New Zealand Government Keeps it Real with its latest campaign

Eliza Jane

June 18, 2020June 18, 2020

New Zealand reminds parents of the realities of the online world as well as provides them with tools and advice The New Zealand Government has...

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Branding Featured News

Puma explores sustainable alternatives in its latest biodesign project

Eliza Jane

June 17, 2020

Puma features a biodegradable lifestyle and performance collection, named Design to Fade in collaboration with Living Colour and Streamateria Sports company, Puma, is exploring sustainable alternatives...

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Campaigns Featured News

Diesel and Publicis Italy announce the launch of its new film, “Francesca”

Eliza Jane

June 15, 2020

Diesel shows its support for the freedom to do what makes one happy, and the freedom to 100% live one’s individuality Diesel is proud to...

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Lexus initiates global programme to encourage viewer participation

Eliza Jane

June 10, 2020

Lexus partners with UK based origami artist Coco Sato for its first instalment The Lexus Creates initiative is a new content series from the luxury...

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Dune Group announces international partnership with Klarna

Eliza Jane

June 9, 2020

Dune customers shopping online will be able to use Klarna’s popular pay later products in five European markets The Dune Group, one of the most...

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Branding Featured News

Converse releases statement on commitment to the Black Community

Eliza Jane

June 8, 2020

Converse CEO has released a statement on the brand's commitment towards the Black Community A wholly-owned subsidiary of Nike, footwear company, Converse, has released a...

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Campaigns Featured News

StopVEO and Publicis Conseil releases film on educational violence

Eliza Jane

June 4, 2020June 4, 2020

StopVEO and Publicis Conseil releases a 3-minute spot on the recently passed law for the abolition of educational violence in France Recently voted in France...