Deborah Joy Peter, Author at World Branding Forum

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Tiffany has added to its Believe in Dreams platform with a global roll-out of the campaign’s latest extension starring Zoë Kravitz and others. Tiffany &...

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Casper Leafs John Tavares Hockeying Harder

Deborah Joy Peter

November 20, 2018November 20, 2018

International mattress retailer, Casper, has tied up with John Tavares of the Toronto Maple Leafs for its latest national advertising campaign. Global mattress brand and...

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Pinkberry Scoops Up Aquaman Froyo Deal

Deborah Joy Peter

November 19, 2018November 19, 2018

Pinkberry and Warner Bros are partnering for the release of Aquaman with the launch of a limited-edition flavour called Pineapple Colada. Pinkberry has struck a...

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Subaru Goes the Extra Mile with Share the Love

Deborah Joy Peter

November 16, 2018November 16, 2018

The Share the Love initiative by Subaru returns for an eleventh annual installation, with key spots created by creative shop, Carmichael Lynch. Subaru of America has...

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Febreze Expels Odours with Jordin Sparks

Deborah Joy Peter

November 15, 2018November 15, 2018

Febreze teams up with Jordin Sparks to encourage fitness enthusiasts to keep workout odours where they belong—at the gym. Febreze has launched a campaign to...

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SKYY Elevates Proudly American with John Cena

Deborah Joy Peter

November 14, 2018November 14, 2018

Furthering its Proudly American footprint, SKYY Vodka has partnered with John Cena for a new creative extension dubbed The Pledge. Premium vodka brand, SKYY, has...

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Snickers Stuffs Hanger with Hungerithm Return

Deborah Joy Peter

November 13, 2018November 13, 2018

Snickers is again activating its Hungerithm consumer promotion. US shoppers will be able to enjoy coupon discounts at 7-Eleven stores. For a second consecutive year,...

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Guinness Ages Stout in Bulleit Bourbon Barrels

Deborah Joy Peter

November 12, 2018November 12, 2018

The new Guinness experimental beer is the first in a line of barrel-aged beers to come out of the brand’s Open Gate Brewery in Baltimore....

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Fiat Spins Sting and Shaggy to Spider Beat

Deborah Joy Peter

November 9, 2018November 9, 2018

Fiat has partnered with Sting and Shaggy for the duo's Gotta Get Back My Back video, in which the brand’s 124 Spider Abarth is featured. Fiat is...

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Marc Jacobs Flaunts Past with Grunge Revival

Deborah Joy Peter

November 8, 2018November 8, 2018

Marc Jacobs is reissuing his Grunge Collection from 1993 for a special 2018 capsule the brand will release this month both in-store and online. Marc...

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Baylis & Harding Bubble Wraps Walgreens Deal

Deborah Joy Peter

November 7, 2018November 7, 2018

British bath and body giant, Baylis & Harding, is growing its American footprint through Walgreens. The deal spans in-store and online retail. UK body care...

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Tourisme Montreal Inspires Mexicans to Travel

Deborah Joy Peter

November 6, 2018November 6, 2018

Tourisme Montreal has rolled out its first promotional campaign in Mexico to interest more Mexican travellers in the iconic Canadian city. Tourisme Montreal has launched...