Deborah Joy Peter, Author at World Branding Forum

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An atmosphere which fuels life in balance and on the move, the Element experience is suited to travellers staying for days or weeks. Starwood Hotels &...

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News Public Relations

Weber Shandwick Shapes Up Content with Mediaco

Deborah Joy Peter

April 14, 2016April 14, 2016

Building on the Weber Shandwick earned engagement expertise, Mediaco offers tailored solutions for specific business challenges. Weber Shandwick has moved to further develop Mediaco, a...

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Branding Featured News

Davidoff Debuts Premium Manhattan Luxury Location

Deborah Joy Peter

April 13, 2016April 13, 2016

Davidoff of Geneva – since 1911 marks the brand’s new global retail concept featuring a luxury environment and experience. Davidoff has launched its global Flagship Store and...

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Advertising Featured News Videos

HelloFlo Tackles Spotting with Sisterly Help

Deborah Joy Peter

April 12, 2016April 12, 2016

Titled A Visit from Aunt Flo, the HelloFlo commercial addresses the highs and lows of menstruation using a comical character. HelloFlo has rolled out an...

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Featured Marketing News

Wayfair Hits Homerun with Outdoor Menu Expansion

Deborah Joy Peter

April 11, 2016April 11, 2016

The brand’s first outdoor print catalogue has made its way into homes and features an assortment of furnishings and décor. Online home furnishings giant, Wayfair,...

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Advertising Featured News

Omnicom Launches TBWA\WorldHealth with Callahan to Lead

Deborah Joy Peter

April 8, 2016June 16, 2016

Alongside its local market strengths, all TBWA\WorldHealth offices under Omnicom Health will be linked by TBWA's culture of innovation Omnicom Health Group has combined two...

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Advertising News

Razorfish’s King Lands on Black Enterprise List

Deborah Joy Peter

April 7, 2016June 16, 2016

The annual report by Razorfish identifies women who hold executive roles across well-known global brands and private agencies. Razorfish, part of the Publicis.Sapient network, has...

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Branding Campaigns Featured News Videos

Giorgio Armani Unveils 5 Real Women, 5 Real Stories

Deborah Joy Peter

April 6, 2016June 16, 2016

Giorgio Armani has assembled a line-up of 5 Real Women, who were carefully selected to embody passion and inspire others. Following the success of The Courage...

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Ogilvy PR Promotes La Russo to MD for Two Offices

Deborah Joy Peter

April 5, 2016April 5, 2016

With 17 years of experience at Ogilvy, he is now responsible for expanding the agency's client base as well as service offering Ogilvy Public Relations has...

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Branding Campaigns Featured News Videos

PortsToronto Debuts It’s My Airport Push for Billy Bishop

Deborah Joy Peter

April 4, 2016April 4, 2016

The aim is to drive awareness towards the airport from a personal perspective and as an important piece of infrastructure of Toronto PortsToronto, the operator...

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Branding Featured News

Burger King Adds Flame to Angry Whopper Sequel

Deborah Joy Peter

April 1, 2016April 1, 2016

The new release is on a mission to throw out the misconception people have over a product prequel always being second to none Burger King...

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Essence Plots Brand Expansion with Three-City Debut

Deborah Joy Peter

March 31, 2016March 31, 2016

The three newly launched branches are currently engaged in an aggressive external recruitment effort to hire local talent Essence has formally established three new offices....