Deborah Joy Peter, Author at World Branding Forum

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Bobbi Brown Cosmetics is partnering with three powerhouse females in line with its Confident Beauty global campaign launching this month. Bobbi Brown Cosmetics has partnered...

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Featured Marketing News

Budweiser and Coleman Meat in the Middle

Deborah Joy Peter

March 5, 2019March 6, 2019

Budweiser and Coleman Natural Foods have partnered over a product line that includes smoked ribs, pulled pork, and bratwurst for grilling. Budweiser and Coleman Natural...

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Campaigns Featured News

Express Empowers with Women Together Launch

Deborah Joy Peter

March 4, 2019March 5, 2019

Express celebrates female empowerment through a collaboration with All Womxn Project founders, Clémentine Desseaux and Charli Howard. Express has rolled out Women Together, a campaign...

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Campaigns Featured News

Neiman Marcus Travels the World for Spring

Deborah Joy Peter

March 1, 2019March 1, 2019

Neiman Marcus has launched The Art of Travel, a campaign around a dedicated collection of travel-themed exclusives and its spring book. Neiman Marcus has debuted...

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Campaigns Featured News

Sol Chelada Announces American Release

Deborah Joy Peter

February 28, 2019February 28, 2019

Mexican savoury beer offering, Sol Chelada, has made its way into the United States and will be made available to consumers via MillerCoors. Mexican beer...

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Design Featured News

Tapestry Collection by Hilton Unveils 2019 Plans

Deborah Joy Peter

February 27, 2019February 27, 2019

The Tapestry Collection by Hilton portfolio expects to hit impressive milestones and grow its stable of upscale hotels over the next year. The Tapestry Collection...

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Featured Marketing News

Tim Hortons Pours its Coffee Culture into China

Deborah Joy Peter

February 26, 2019February 26, 2019

Canadian coffee chain, Tim Hortons, has rolled out its store first in China. The new restaurant is strategically located in central Shanghai. Tim Hortons has...

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Campaigns Featured News Videos

Joe Fresh Launches Free Your Fresh Campaign

Deborah Joy Peter

February 25, 2019February 25, 2019

Joe Fresh has rolled out its nationwide spring campaign with creative executions across television and cinema screens throughout Canada. Canadian fashion retailer, Joe Fresh, has...

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Featured Marketing News

Lancôme Adds Zendaya to Elite Talent Lineup

Deborah Joy Peter

February 22, 2019February 22, 2019

Lancôme has introduced Zendaya Coleman as the newest face of the brand. The artiste joins a formidable lineup of female ambassadors. Lancôme has selected American...

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Campaigns Featured News Videos

Marriott Reimagines Rewards Under Bonvoy

Deborah Joy Peter

February 21, 2019February 22, 2019

Marriott Bonvoy, the new name and travel programme representing the hotel chain’s rewards platform, will premiere with a global ad campaign. Marriott International has created...

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Campaigns Featured News

Revlon Launches PhotoReady Candid with Four

Deborah Joy Peter

February 20, 2019February 21, 2019

Revlon has debuted its new PhotoReady Candid collection with a push starring Gal Gadot, Ashley Graham, Adwoa Aboah, and Eniola Abioro. Revlon has launched a...

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Campaigns Featured News Videos

QOL Medical Talks Sucrose Intolerance with Push

Deborah Joy Peter

February 19, 2019February 19, 2019

QOL Medical has released an advertising campaign to educate the public on sucrose intolerance and drive awareness on the condition. QOL Medical has unveiled its...