Deborah Joy Peter, Author at World Branding Forum

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WPP AUNZ has joined two communications agencies to form Sudler Sydney, offering broader healthcare communications capabilities. WPP AUNZ has merged communications agencies, greyhealth group and...

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British Airways Plays it Cool with Fresh Ski Routes

Deborah Joy Peter

June 22, 2017June 22, 2017

British Airways has added two ski routes to its Heathrow network, with flights to Grenoble and the Italian slopes via Turin for under £40. British...

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Featured Marketing News

Biotherm Homme Grows Aquapower with Beckham

Deborah Joy Peter

June 21, 2017June 21, 2017

Biotherm Homme and global ambassador, David Beckham, have unveiled new Aquapower products with a digital campaign in Madrid. Biotherm Homme has introduced the latest additions...

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Featured Marketing News

Burger King Shakes it Up with Lucky Charms Treat

Deborah Joy Peter

June 20, 2017June 20, 2017

Burger King has partnered with cereal brand, Lucky Charms, to add a new milkshake to its menu at participating outlets across America. Burger King has introduced...

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Featured Marketing News Videos

Match Group Has Love for Singles Over 50 in Europe

Deborah Joy Peter

June 19, 2017June 19, 2017

Match Group has created a new dating brand targeting singles over 50 in Europe. The launch campaign debuts first in France and the UK. Match...

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Featured Marketing News

St. Ives Unveils First Mixing Bar in New York City

Deborah Joy Peter

June 16, 2017June 16, 2017

St. Ives has launched its first retail store in New York City. The mixing bar invites guests to choose from over 50 ingredient combinations. St....

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Featured Marketing News

The Luxury Collection Vacations in Italy with Cristallo

Deborah Joy Peter

June 15, 2017June 15, 2017

The Luxury Collection has unveiled its eighth Italian property with the relaunch of the iconic Cristallo Resort and Spa in Cortina. The Luxury Collection, part of...

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Featured Marketing News

Budweiser Drinks to Baseball with Player Tim Raines

Deborah Joy Peter

June 14, 2017June 14, 2017

Budweiser has rolled out limited-edition cans, with the campaign paying homage to Montreal baseball and three legends of the sport. Budweiser and Montreal baseball player, Tim Raines, have...

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Featured Marketing News Videos

KFC Isn’t Chicken over First Zinger Space Mission

Deborah Joy Peter

June 13, 2017June 13, 2017

KFC and World View partner to support space research advancement, with the Zinger Stratollite launch window opening on 21 June. KFC and World View have partnered to...

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Branding Campaigns Featured News Videos

Uber UK Smashes ‘Where to’ Creative Out of the Park

Deborah Joy Peter

June 12, 2017June 12, 2017

Produced by BBH London and based on its ‘endless possibilities’ brand philosophy, Uber has launched its first television campaign for the UK. Uber has launched...

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Branding Featured News

Empress 1908 Gin Calls the Shots with Smooth Reveal

Deborah Joy Peter

June 9, 2017June 9, 2017

Victoria Distillers of British Columbia unveils mystery in the bottle with the release of its colour-changing indigo blue spirit, Empress 1908 Gin. Ahead of its United States...

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Featured Marketing News

Le Meridien Greets Italy with Royal Rome Restoration

Deborah Joy Peter

June 8, 2017June 8, 2017

Following a $20 million renovation, European-born Le Meridien ushers in a new era with a mid-century modern transformation and fresh vibe. With its reimagination of...