Deborah Joy Peter, Author at World Branding Forum

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United Colors of Benetton has launched Power Her Choices, a global campaign to protect women and girls from unintended pregnancies. United Colors of Benetton unveiled Power...

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Featured Marketing News

Air France Gets in on The San Francisco Marathon Action

Deborah Joy Peter

July 10, 2017July 11, 2017

Air France has returned as official airline partner of The San Francisco Marathon, and will be a part of its fortieth anniversary festivities. Air France...

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Featured Marketing News

W Hotels Rolls into Shanghai to Unveil The Bund

Deborah Joy Peter

July 7, 2017July 20, 2017

A welcome addition, the new W Hotels flagship property in Shanghai marks the brand’s first in said city and third in Mainland China. W Hotels...

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Featured Marketing News

Baskin-Robbins Delivers Convenience with DoorDash

Deborah Joy Peter

July 6, 2017August 14, 2017

Baskin-Robbins and DoorDash have partnered to launch a door-to-door delivery service. Orders can be placed either online or via mobile. Baskin-Robbins has partnered with technology...

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Featured Marketing News

Hampton Inn by Hilton Graces Kennesaw Backdrop

Deborah Joy Peter

July 5, 2017July 7, 2017

Hampton Inn by Hilton has extended its presence into Kennesaw, Georgia; the property will be operated by Commonwealth Hotels. Hampton Inn Atlanta Kennesaw has launched...

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Featured Marketing News

Toronto Fashion Week Blazes the Fall Runway Trail

Deborah Joy Peter

July 4, 2017July 4, 2017

The Toronto Fashion Week fall show takes place in September and will feature a robust schedule and highlights across a three-day period. The team at...

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Featured Marketing News

Curtiss Hotel Joins the Ascend Hotel Collection

Deborah Joy Peter

July 3, 2017August 14, 2017

The Ascend Hotel Collection has added to its global portfolio with the entry of Buffalo-based Curtiss Hotel into its stable of hotels and resorts. The Ascend...

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Advertising Featured News

NewCo Names Christina Vacharanetr Thailand MD

Deborah Joy Peter

June 30, 2017July 4, 2017

MEC and Maxus are merging to form a new global media, content, and technology agency, with Christina Vacharanetr set to lead NewCo. GroupM has named...

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Featured Marketing News

Bud Light Opens Dive Bar Tour with Lady Gaga

Deborah Joy Peter

June 29, 2017July 1, 2017

Bud Light is bringing back its Dive Bar Tour, which kicks off in Vegas with Lady Gaga and travels to Los Angeles and New Orleans....

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Featured Marketing News

Delta by Marriott Scales Up in Canada’s Toronto

Deborah Joy Peter

June 28, 2017June 30, 2017

Delta by Marriott has relaunched its property in Toronto following a refurbishment exercise. The move supports its expansion plans. Delta by Marriott in Toronto has...

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Branding Campaigns Featured News Videos

Pedigree Offers Food for Thought with Feed the Good

Deborah Joy Peter

June 27, 2017June 27, 2017

Pedigree has introduced the latest installment to its Feed the Good campaign, led by a spot depicting the story of General Howe’s Dog. In conjunction...

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Featured Marketing News

Gerry Weber Jazzes Up Autumn with Eva Herzigova

Deborah Joy Peter

June 26, 2017June 26, 2017

Gerry Weber has unveiled supermodel Eva Herzigova as the new face of its upcoming autumn/winter collection and 2017/18 campaign. Gerry Weber has named supermodel, Eva...