Anisha Kapoor, Author at World Branding Forum

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Battery Annex has flourished since joining Havas' Annex network Nearing one year since its acquisition by global communications company Havas, Battery Annex, a marketing, advertising and...

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Branding Industry

Kantar and WPP announce winners of 2020 BrandZ LatAm

Anisha Kapoor

March 12, 2020

Kantar announce Latin America retail win at 2020 BrandZ Top 50 Most Valuable Brands With an overall brand value increase of 38%, the Latin American...

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Advertising Industry Marketing

Ogilvy brings on Drew Warren as Executive Vice President for IHG

Anisha Kapoor

March 10, 2020

Ogilvy has hired Drew Warren from Ketchum, where he has worked for the past ten years most recently as Senior Vice President and marketplace leader...

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Advertising Industry Marketing

WPP acquires data science company Sandtable boosting capabilities

Anisha Kapoor

March 10, 2020

WPP's GroupM acquires Sandtable, the data science company specialises in behavioural analytics and advanced simulations Sandtable is pioneering the use of simulations to understand human...

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Advertising Industry

GALLEGOS United harnesses expertise of two senior team members

Anisha Kapoor

February 27, 2020

GALLEGOS United welcomes Brenda Schneider as Group Account Director and Becky Peterhansen as Director Of Social Engagement & Content Award-winning creative advertising agency GALLEGOS United,...

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Marketing News

Grey New York appointed creative agency of record of Discover

Anisha Kapoor

February 25, 2020

Discover, a leading direct bank and payments company, announced that Grey New York will serve as the company’s new creative agency of record, following a...

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Featured Marketing News

Tesco becomes first UK supermarket to sell inclusive skin-tone plasters

Anisha Kapoor

February 24, 2020

Tesco follows lead of small online businesses Tesco has become the first UK supermarket to launch plasters in a diverse range of skin tones, a...

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Marketing News

WPP acquires marketing technology consultancy XumaK

Anisha Kapoor

February 13, 2020

WPP announces today that Wunderman Thompson has acquired XumaK, a premier marketing technology consultancy. XumaK is a recognised expert in implementing performance-driven commerce solutions. A...

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Featured Marketing News

JetBlue celebrates 20 years of award-winning customer service

Anisha Kapoor

February 12, 2020

JetBlue launches ‘20 Years Just Flew By’ fare sale with seats starting as low as US$20 one way in select markets JetBlue yesterday marked its...

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Featured General Marketing News

Afterpay taps Airbnb executive as first global CMO

Anisha Kapoor

February 12, 2020

Afterpay, a financial technology company, has announced that it has appointed Geoff Seeley to lead global marketing, including merchant, partner and consumer marketing for the...

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Advertising Industry Marketing

MKTG appoints Victoria Azarian Chief Creative Officer

Anisha Kapoor

February 11, 2020

MKTG hires top creative after she spent 15 award-winning years as Executive Partner/Executive Creative Director at Ogilvy MKTG, Dentsu Aegis Network's leading global lifestyle marketing...

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Advertising Industry Marketing

Leo Burnett Chicago boosts creative capabilities with top rank hires

Anisha Kapoor

February 11, 2020

Leo Burnett Chicago hires Kaylin Goldstein as Executive Vice President and Mike Davidson as Head of Production Leo Burnett Chicago, an advertising agency, has recently...