Anisha Kapoor, Author at World Branding Forum

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The Sheraton Grand London Park Lane has reopened its doors after a multi-million-pound makeover of its 303 guestrooms and public spaces. Sheraton has opened the...

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Featured Industry News

Mindshare Strengthens Los Angeles Biz with Twin Hires

Anisha Kapoor

October 19, 2016October 19, 2016

Mindshare North America has picked Eric Geiger as LA’s Executive Director while Scott Wensman will lead key accounts as MD. Mindshare has appointed Eric Geiger (pictured)...

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Design Featured News

UGG Slips into Cashmere Comfort with Loungewear

Anisha Kapoor

October 18, 2016October 18, 2016

A natural evolution for UGG, the new collection will be followed up with cashmere footwear and accessories on 15 November 2016. UGG has unveiled its new...

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Featured Marketing News

Staples Brightens Up the Classroom with Katy Perry

Anisha Kapoor

October 17, 2016October 17, 2016

Katy Perry recently partnered with the 2016 Staples for Students programme to raise $1 million in classroom projects via DonorsChoose. Staples recently partnered with music icon, Katy Perry,...

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Valeo Names Bianchi PR its North American Agency

Anisha Kapoor

October 14, 2016October 15, 2016

Valeo has appointed Bianchi Public Relations as its North American agency to handle the brand's media relations and trade show activities. Global automotive supplier, Valeo, has...

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Featured Marketing News

Campari Casts Clive Owen for Killer in Red Campaign

Anisha Kapoor

October 12, 2016October 12, 2016

Celebrating the debut of Campari Red Diaries, the campaign by the alcohol giant features Clive Owen and is directed by Paolo Sorrentino. Campari, the iconic red...

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Ruder Finn Asia Expands PR Footprint with Engage

Anisha Kapoor

October 11, 2016October 11, 2016

Specialised in public affairs and government relations, Engage has a list of clients and services that complements the Ruder Finn portfolio. Ruder Finn Asia has...

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Featured Marketing News Videos

Unstopables Gets Too Feisty to Quit with Tituss Burgess

Anisha Kapoor

October 7, 2016October 8, 2016

Currently airing on Facebook and YouTube with plans for a television debut soon, the latest Unstopables push stars actor, Tituss Burgess. Unstopables, the Downy collection...

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Featured Marketing News

Western Union Dials into Oxxo with Money Services

Anisha Kapoor

October 6, 2016October 6, 2016

Western Union is offering a self-service feature so customers can receive funds faster at check-out and transact at 14,000 locations. Western Union has unveiled its...

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Industry News

Wunderman Names Alexandra Beneville Tokyo MD

Anisha Kapoor

October 5, 2016October 5, 2016

Previously Senior Vice President, Account Services at Wunderman, she reports to Asia Pacific CEO, Caspar Schlickum, in her new role. Wunderman has promoted Alexandra Beneville...

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Featured Marketing News

AC Milan Ups Game with Diesel Style Partnership

Anisha Kapoor

October 3, 2016October 3, 2016

AC Milan has named Diesel its style partner in a three-year strategic collaboration which will see the Italian designer dress the team off-field. AC Milan...

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Featured Marketing News

Taco Bell Sets Up First Brazilian Stop in São Paulo

Anisha Kapoor

September 30, 2016June 13, 2023

Situated in Brascan Mall, the new Taco Bell store features a lounge atmosphere alongside an Anheuser-Busch deal to serve local beers. Taking Mexican-inspired food to...