Anisha Kapoor, Author at World Branding Forum

Read Time:1 Minute, 59 Second

Wee Has 30 Years of Advertising Experience and A Trail of Awards Including the D&AD Black Pencil Ogilvy & Mather Singapore has appointed Francis Wee...

Read Time:1 Minute, 29 Second

Branding Marketing News

Nexen Tire and Toyota Partner to Accelerate Global Network

Anisha Kapoor

January 17, 2017January 17, 2017

Nexen Tire Establishes Worldwide Brand Awareness through Official Partnerships with Formula Drift and Manchester City Nexen Tire and Toyota Tsusho Corporation have signed an agreement...

Read Time:2 Minute, 12 Second

Industry Marketing News

DHL eCommerce Launches Fulfilment Centre in Sydney

Anisha Kapoor

January 16, 2017January 16, 2017

Last-Mile Delivery Enables International Brands and Retailers to Reach the Rapidly Growing Australian Market DHL eCommerce, a division of the logistics company, Deutsche Post DHL...

Read Time:2 Minute, 5 Second

Industry Marketing News

DineEquity to Expand IHOP and Applebee’s in Five New Countries

Anisha Kapoor

January 11, 2017January 11, 2017

IHOP to Debut in Thailand and India; Applebee's to Enter Bahrain, Oman and Panama as Part of Plan to Double International Presence by 2021 DineEquity,...

Read Time:2 Minute, 17 Second

Marketing News

Ogilvy Partners with Singapore Economic Development Board

Anisha Kapoor

January 10, 2017January 10, 2017

The Three-Year Strategic Partnership Aims to Enhance Modern Marketing Services Ogilvy & Mather and the Singapore Economic Development Board today signed a three-year strategic initiative...

Read Time:1 Minute, 30 Second

Branding Design News

Sarah Brightman Christened Seabourn Encore in Singapore

Anisha Kapoor

January 9, 2017January 9, 2017

International Recording Artist Sarah Brightman Named Godmother of The New 600-Guest Ship Seabourn, a luxury cruise line, formally introduced Seabourn Encore to the world at...

Read Time:1 Minute, 29 Second

Advertising Industry Marketing News

Nielsen And Video Research to Deliver Digital Audience Measurement

Anisha Kapoor

January 6, 2017January 6, 2017

Newly formed Partnership will Create an Audience Measurement Metric which Integrates Methodologies for Internet Advertising, Content and Video Nielsen and Video Research Ltd have established...

Read Time:2 Minute, 19 Second

Industry News

Health is Primary Focus of Beverage Industry Trends in 2017

Anisha Kapoor

January 3, 2017January 9, 2017

Beverage industry leaders should understand and capitalise on key consumer insights that affect purchasing behaviors. Evergreen Packaging, a global leader in creating fiber-based packaging solutions,...

Read Time:2 Minute, 50 Second

Featured Industry News

Increasing Demand of Craft Beers Will Boost Europe’s Beer Market Through 2020

Anisha Kapoor

January 3, 2017January 9, 2017

The beer market in Europe is expected to grow at a steady CAGR of more than 1% during the forecast period, according to Technavio. This...

Read Time:50 Second

News Public Relations

Burson-Marsteller Partners with Publicom in Greece

Anisha Kapoor

December 30, 2016December 31, 2016

Burson-Marsteller has moved to partner with Greek communications firm, Publicom, with the deal set to take effect on 1 January 2017. Global public relations and...

Read Time:49 Second

Featured Marketing News Videos

Jenny Craig Runs Pre-Resolution with Kirstie Alley

Anisha Kapoor

December 28, 2016December 28, 2016

Jenny Craig is working with spokesperson, Kirstie Alley, to promote its new Pre-Resolution campaign which runs until 31 December. Jenny Craig has introduced a new...