Anisha Kapoor, Author at World Branding Forum

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MWWPR has filled the Vice President of Corporate Communications and Marketing position with the hire of Sara Ghazaii in New York City. MWWPR has appointed...

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Featured Marketing News Videos

Welch’s Churns Out Tough as Grapes Campaign

Anisha Kapoor

October 17, 2018October 18, 2018

Welch’s latest marketing campaign, Tough as Grapes, focuses on a new audience of Gen X men and captures how its juices are made. Targeting Gen...

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Featured Marketing News Videos

Tissot Takes Time to New Heights with the NBA

Anisha Kapoor

October 16, 2018

Extending its NBA footprint, Tissot has secured deals with the Chicago Bulls and Washington Wizards, and signed on top rookie, Trae Young. Tissot has inked...

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Featured Marketing News Videos

Danielle Brooks Ups Fashion to Figure Appeal

Anisha Kapoor

October 12, 2018October 12, 2018

Fashion to Figure has named Danielle Brooks its brand ambassador. She will feature in a holiday campaign dubbed #InclusionRevolution. Fashion to Figure has named television’s...

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Featured Marketing News

Express Changes the Game with NBA Pros

Anisha Kapoor

October 10, 2018October 10, 2018

Expanding on an existing tie-up, Express has created a second Game Changers campaign starring Trae Young and other NBA professionals. Express has expanded a multiyear deal...

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Featured Marketing News

Wendy’s Whips Up S’Awesome Bacon Classic

Anisha Kapoor

October 9, 2018October 9, 2018

Wendy’s has created the S’Awesome Bacon Classic which uses a fan-favourite signature sauce that lead to the release of the new entry. Wendy's has added...

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Featured Marketing News

Hawes & Curtis Fashions The Crown Collection

Anisha Kapoor

October 8, 2018October 8, 2018

Partnering with The Crown, Hawes & Curtis has created collections for men and women inspired by the show—and 50s and 60s royal fashion. Hawes &...

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Featured Marketing News

Guess Grows Mexico Footprint with Fiftieth Store

Anisha Kapoor

October 4, 2018October 4, 2018

To support its expansion plans for Latin America, Guess has opened its latest store in Mexico, which is located at the all-new Paseo Queretaro. Guess has...

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Featured Marketing News Videos

Juneyao Air Debuts Dream a Journey for 787

Anisha Kapoor

October 1, 2018October 3, 2018

Juneyao Air has designed a marketing theme around its first 787 Dreamliner. The effort captures the premium services of the new fleet. Juneyao Air has...

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Featured Industry News

JCDecaux Wins £280m Advertising Contract with Network Rail

Anisha Kapoor

September 14, 2018

JCDecaux and Network Rail have signed a 5-year deal that will see the number one outdoor advertising company worldwide deliver an improved station environment with...

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Featured Industry News

Mel Edwards Appointed As Global Chief Executive Officer of Wunderman

Anisha Kapoor

September 13, 2018

Wunderman, the leading global digital agency and a WPP company, today announced the appointment of Mel Edwards as Global CEO, effective immediately. She succeeds Mark...

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Branding Featured General

Under Armour Appoints Mohamed El-Erian To Its Board Of Directors

Anisha Kapoor

September 7, 2018September 7, 2018

Under Armour, announced that Mohamed A. El-Erian has joined the company's Board of Directors. Dr El-Erian is the former CEO and co-chief investment officer of...