Anisha Kapoor, Author at World Branding Forum

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Crocs has launched a new footwear collection for its spring/summer season dubbed Reviva, which features enhanced comfort technology. Casual footwear label, Crocs, has debuted Reviva,...

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Featured Marketing News

Cost Plus Greets Fans with Hello Kitty Goods

Anisha Kapoor

February 13, 2019February 17, 2019

Cost Plus has signed a deal to make available to its shoppers the new Hello Kitty range from Sanrio at its stores and online. Cost...

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5W Public Relations Grows Parenting Division

Anisha Kapoor

February 12, 2019February 12, 2019

5W Public Relations has moved to grow its parenting business with the inclusion of a dedicated team and specialised client solutions. 5W Public Relations has...

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Featured Marketing News

Tissot Launches Basketball Concept Store in NYC

Anisha Kapoor

February 7, 2019February 8, 2019

Tissot has opened a new concept store in New York City to highlight its National Basketball Association partnership and passion for the game. Tissot has...

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Campaigns Featured News Videos

Dove Elevates Hair with Kelly Rowland’s Crown

Anisha Kapoor

February 6, 2019February 7, 2019

Dove has joined forces with Kelly Rowland to support young girls and celebrate hair confidence with a power anthem dubbed Crown. Dove has partnered with...

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Featured Marketing News Videos

Persil ProClean Goes Deep with Peter Hermann

Anisha Kapoor

February 4, 2019February 4, 2019

The newest commercial by Persil ProClean sees the return of Peter Hermann and focuses on the deep-cleaning capabilities of the product. Laundry detergent group, Henkel,...

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Featured Marketing News Videos

Doritos Takes a Chance with the Backstreet Boys

Anisha Kapoor

February 1, 2019February 1, 2019

The #NowItsHot push by Doritos debuts with Chance the Rapper and the Backstreet Boys remixing I Want It That Way for its Super Bowl ad....

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Featured Marketing News Videos

Nickelodeon Teams Up with the NFL

Anisha Kapoor

January 31, 2019January 31, 2019

Nickelodeon has joined forces with the National Football League in line with its Big Game themed project, Double Dare at the Super Bowl. Nickelodeon and the...

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FleishmanHillard Names Patrick Yu GM

Anisha Kapoor

January 30, 2019February 11, 2019

FleishmanHillard has appointed Patrick Yu to replace Geoff Bilbrough as the new General Manager of the agency's Hong Kong operations. FleishmanHillard has promoted Patrick Yu...

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5W Public Relations Partners with London’s PHA

Anisha Kapoor

January 29, 2019February 11, 2019

5W Public Relations and London’s PHA have come together to provide businesses unique multi-regional services in the United States and UK. 5W Public Relations has...

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Featured Marketing News

Procter & Gamble Joins Loop to Reduce Waste

Anisha Kapoor

January 25, 2019February 9, 2019

Procter & Gamble has partnered with Loop to reduce disposable waste, with eleven key brands under its banner involved with the initiative. Procter & Gamble...