Anisha Kapoor, Author at World Branding Forum

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Deutsche Hospitality has announced the relaunch of luxury portfolio, Steigenberger Hotels, which begins in the German city, Hamburg. Deutsche Hospitality is spending millions to reinvent...

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Featured Industry News Public Relations

Finn Partners Expands Public Affairs Leadership

Anisha Kapoor

March 4, 2019March 5, 2019

Finn Partners has appointed Jessica Berk Ross to continue her work in Washington DC and lead public affairs activities for the United States. Finn Partners...

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Featured Marketing News Videos

FUBU and Century 21 Launch Capsule Collection

Anisha Kapoor

March 1, 2019March 1, 2019

Fashion retail giants, FUBU and Century 21 are collaborating over an exclusive capsule collection and new push titled Can’t Resist a Classic. Sportswear brand, FUBU,...

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Featured Marketing News

Fender Reveals What’s Next for Guitar Artistes

Anisha Kapoor

February 28, 2019February 28, 2019

The brand’s inaugural global artiste marketing initiative, Fender Next is a platform to showcase talent representing the new face guitar culture. Fender has launched an...

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Featured Marketing News

Starbucks Reserve Roastery Tokyo Launches

Anisha Kapoor

February 27, 2019February 28, 2019

Starbucks Reserve Roastery Tokyo amplifies the brand’s commitment to coffee innovation in Japan, its first market outside of North America. An earnest tribute to premium...

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Campaigns Featured News Videos

Booking.com Inspires Americans to Be Bookers

Anisha Kapoor

February 26, 2019February 26, 2019

Booking.com has released a new advertising campaign with the aim to encourage Americans to go beyond planning and confirm their trip. Booking.com has debuted a...

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Hawkeye Awards 5WPR Communications Remit

Anisha Kapoor

February 25, 2019February 25, 2019

Imaging technology group, Hawkeye Systems, has appointed 5WPR to lead its public relations business and share its unique brand story. Imaging technology company, Hawkeye Systems,...

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Ketchum Hands Digital Leadership to April Scott

Anisha Kapoor

February 21, 2019February 21, 2019

A fresh senior hire, April Scott has been appointed by Ketchum to lead its digital consulting and content execution duties for North America. Ketchum has welcomed...

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Featured Marketing News

Williams-Sonoma Brings Lilly Pulitzer Home

Anisha Kapoor

February 20, 2019February 20, 2019

Williams-Sonoma has forged an exclusive home décor partnership with Lilly Pulitzer, which will extend to its Pottery Barn brand portfolio. Williams-Sonoma sees the arrival of a...

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Featured Marketing News Videos

CKE Jumps through Froot Loops for Donut Fans

Anisha Kapoor

February 19, 2019February 23, 2019

CKE Restaurants and Kellogg’s have partnered to bring back the Froot Loops Mini Donuts to Carl’s Jr. and Hardee’s due to popular demand. CKE Restaurants...

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Featured Industry News

TBWA Global Director of Media Arts Retires

Anisha Kapoor

February 18, 2019February 18, 2019

TBWA veteran, Lee Clow, has announced his retirement after a career of five decades with Chiat\Day. He will move into an advisory role. Entering retirement,...

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Campaigns Featured News

L’Occitane Inspires Women with #NoFilterNeeded

Anisha Kapoor

February 15, 2019February 15, 2019

Beauty brand, L'Occitane en Provence, has rolled out a push targeting its American consumers and launched a new line of creams with SPF. Skincare and...