Anisha Kapoor, Author at World Branding Forum

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Kristof Fahy is joining card retailer Moonpig as their new chief marketing officer. Having worked previously at Hostelworld, Telegraph, William Hill and most recently Checkatrade.com,...

Read Time:1 Minute, 22 Second

Advertising Industry

WPP appoints Keith Weed to the Board

Anisha Kapoor

September 19, 2019

WPP today announced the appointment of Keith Weed to the Board as a non-Executive Director. Keith was named the World’s Most Influential Chief Marketing Officer...

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Campaigns Featured News

Burger King to host ‘The Meltdown’

Anisha Kapoor

September 19, 2019September 19, 2019

Burger King will be hosting 'The Meltdown' in a bid to tackle plastic waste. Following mounting pressure on companies to reduce their plastic waste, Burger...

Read Time:2 Minute, 25 Second

Design Industry

Leo Burnett London unveil ‘Design: Humanity’s Best Friend’

Anisha Kapoor

September 18, 2019

Leo Burnett and Design Museum campaign aimed at celebrating the impact of design in everyone’s lives Leo Burnett London, a creative agency, and the Design...

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Featured Marketing News

Starbucks Delivery launched

Anisha Kapoor

September 18, 2019September 18, 2019

Starbucks, one of the world’s largest coffee shop chains and a four-time winner of the World Branding Awards, is launching Starbucks Delivery in the UK....

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Advertising Featured Marketing News

William Hill takes a new approach to marketing

Anisha Kapoor

September 16, 2019October 23, 2019

In their latest campaign, William Hill is promoting the social side of gambling, to entice a new wave of customers. Working with the agency 72and...

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Advertising Industry

WPP leaders named role models for women in business and champions of gender diversity

Anisha Kapoor

September 13, 2019

Acknowledgement of WPP leaders reflects ongoing work to improve gender balance across agency Twelve leaders across WPP have been recognised in the 2019 HERoes Women...

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Featured Marketing News

Women make more money than men in new Ms Monopoly game

Anisha Kapoor

September 12, 2019

Monopoly game intended to spotlight women who have challenged the status quo Hasbro has introduced the first-ever game in the Monopoly franchise that celebrates women trailblazers...

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Advertising Featured Marketing News

Glossier moves into TV

Anisha Kapoor

September 12, 2019September 12, 2019

Glossier, a hugely popular American make-up brand have moved in on TV advertising for their latest marketing campaign. Using ‘real’ people, including fans of the...

Read Time:1 Minute, 39 Second

Industry Marketing

Grey Group appoints Nirvik Singh as Chief Operating Officer

Anisha Kapoor

September 10, 2019

Grey Group promotes 30-year veteran Nirvik Singh to lead development of its borderless integrated marketing model Michael Houston, Worldwide CEO of Grey Group, announced the...

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Branding News

Beefeater adds blackberry flavoured gin

Anisha Kapoor

September 6, 2019September 6, 2019

Beefeater have launched a blackberry flavoured gin as it taps into the growing trend of flavoured gins. The Pernod Ricard owned company have launched the...

Read Time:37 Second

Advertising News

Freixenet makes TV debut

Anisha Kapoor

September 3, 2019September 4, 2019

The popular sparkling wine brand Freixenet has made its' TV advertising debut, sponsoring E4’s Don’t Tell The Bride. Launching on Sunday night, the campaign will...