Zespri has rolled out a campaign for its SunGold kiwi offering in the United States. The advert plays to the Hooked on a Feeling track.
Zespri has launched a campaign to promote its SunGold kiwi offering. Celebrate the SunGold features the Matt and Kim version of the classic, Hooked on a Feeling. The effort aims to illustrate that the brand evokes a universal feeling of warmth and sunny-day triggers.
The cover plays over a video created through a partnership with filmmakers, Philip Leclerc and Taylor McWethy. The exercise will run in the United States, and includes influencer and consumer events as well as digital, mobile, and social media executions over the summer.
“We are excited to launch Celebrate the SunGold and add a little sunshine to everyone’s day with Matt and Kim’s Hooked on a Feeling. When you watch, you can’t help but smile and crave a sweet SunGold Kiwi,” said Sarah Deaton, Marketing Manager at Zespri Kiwifruit.