12 Instagram Influencers Contributed Photographs Showing How They “Share a Coke with Atlanta” in Coca-Cola’s Hometown
Coca-Cola has been an Atlanta icon since the first serving was poured downtown more than 130 years ago. On 12 January, the World of Coca-Cola unveiled a new temporary gallery celebrating the city that first loved Coca-Cola. Featuring photographs captured by 12 local Instagram influencers, the #ShareaCokewithATL gallery demonstrates how Coca-Cola plays an integral role in Atlantans’ lives – in times of big celebrations and simple moments alike.
“We’re proud of our rich hometown history, and we’re proud that the story of Atlanta and Coca-Cola is still being written,” said Russell Jacobs, General Manager of retail and attractions for the World of Coca-Cola. “This gallery shows what it means to share a Coke with Atlanta, through the eyes of a dozen of the most creative people in this great city.”
All 12 influencers featured in the gallery have at least three commonalities: they love Atlanta, they capture the city with a unique visual perspective and, of course, they’re Coca-Cola fans. When invited to contribute to the gallery, the Instagram influencers were given a simple task that united those passions: show us how you “share a Coke with Atlanta.”
Not surprisingly, the influencers created so many compelling images that it was a challenge to choose just one from each person to showcase. World of Coca-Cola invites fans to see the final selections on display, then show the world how you share a Coke with Atlanta by posting your own images on Instagram using #ShareaCokewithATL.
Coca-Cola was a winner of World Branding Awards in the Beverages – Softdrinks category.